Abstract
Malware is targeting mobile phones and networks. So far it hasn' t been as
infectious as its PC counterparts, but visiongain believes it is only a matter
of time before a large scale case makes network operators and handset
manufacturers really sit up and take notice. Is your company up-to-speed? It
should be and this new report will ensure you are.
In 2006 the global mobile malware protection market was valued at $334
million. Visiongain' s new report highlights and forecasts the growth of this
area through till 2012 but what will the value of it be then? This report
tells you. The growth for mobile security is driven by the global economy
which impacts business of all sizes and where connectivity is at the core of
all business activities. You must stay fully informed of how this market is
going to develop over the next 5 years.
Phones have become more sophisticated. The alignment of the handset and PC
means interconnectivity is broader. File transfers through the mobile network
has been joined by files transfers from one phone to another. With Bluetooth
and competing protocols making it increasingly easy to share files then the
ability to share viruses has also increased. Even SMEs, which may be operating
only at a regional or national level, cannot escape that global connectivity.
Their suppliers may be large multinationals whose employees are equipped with
mobile devices that most likely hold sensitive information about their
business. Where those devices become infected with malware the risk to the
data and potential to access networks of their clients would be compromised
thus putting at risks those SMEs that thought they were at low risk of attacks.
Key trends remain that will impact strongly on the mobile security success:
- Demand for mobile devices still strong
- Cost of devices continue to fall
- Industry participants are growing through M&A and alliances
- False sense of security
With battery problems and increased memory requirements today' s anti-malware
software for mobile platforms eats up mobile CPU. Smartphones are becoming
more powerful and which should render this a non-issue, but lower-range phones
may not have the strength to run the necessary security applications. Unless
the security manufacturers act on this virus' will be prevalent.
This report analysis in-depth mobile security solutions from AV vendors in
relation to vertical markets such as consumers, SMEs, large enterprises and
mobile operators. Forecasts are provided and discussed in terms of
geographical and technological markets, and the factors that are driving
forward AV demand are discussed in this report for each of the above vertical
markets. Data traffic is analysed and discussed in relation to growing mobile
operators ARPU and AV requirements. The report also provides strategies and
recommendations that are applicable to mobile operators, AV vendors and
associated industry participants.
This report argues that AV is going to become a necessary application for
mobile operators as well as a requirement for industries of all sizes that use
smart devices to access their business networks. It will also become a
valuable application for consumers wanting to protect expensive smart devices
from malware and virus attacks. The report outlines hurdles and measures that
companies need to implement in order to remain competitive.
By reading this report you will gain a clear understanding of
- How this market sector will grow in value
- What significance and impact wireless anti-virus products will have on the
mobile telecoms market
- What effect virus attacks have previously had, and what they could inflict
on mobile devices in the future;
- The challenges and issues facing participants in the wireless anti-virus
markets
- What the attitudes and expectations of end-users are regarding protection
Mobile operators
Understand how a virus on your network would impact throughout your business
and how to protect you and your subscribers
AV vendors
Learn what services and business models are needed to develop the AV market.
Find out about business and technological issues that will impact on your
business.
Investment companies
Learn what are the requirements for a successful deployment of bundle
services, the development of triple and quadruple play services and products,
and gain an insight into investment opportunities.
To stay up-to-date and fully informed of the developments in the handset and
networked anti-virus market, you must read this report today. With over 130
dedicated pages, this is the leading report available. I look forward to
receiving your order.