Abstract
Google have launched the Android mobile operating system. The announcement was
welcomed across large sections of the mobile industry, however the future
prospects for this new Linux-based platform and for the shape of the mobile
industry have been frequently called into question. When Google begin to get
offer mobile systems, the market must take notice.
Prior to the November 2007 announcement, rumours of the G-phone circulated
around the telecoms and online multimedia markets, ignited by US Patent
applications lodged by Google for mobile telephony-related technologies. Then
finally in early November 2007, Google unveiled Android and announced the
formation of the Open Handset Alliance, a standards body focusing on the new
platform which featured 34 companies at the time. Among these companies are
mobile operators, application developers and technology-agnostic handset
manufacturers, a formal precursor to the thriving mobile ecosystem which
Google hopes will organically grow around the Android platform.
Armed with Android' s open-source components, Google is counting on this
potential mobile ecosystem to facilitate unprecedented proliferation in mobile
online content and applications. From Google' s perspective, innovation and
scalability in content and applications has been held back by the current
ecosystem underpinned by MNOs and platforms such as Symbian, Windows Mobile
and Blackberry. In the desktop online world, content and applications form the
lifeblood of web traffic which fuels the online advertising market. Google
hopes to replicate this for the mobile space while addressing a key factor in
consumer web adoption: user experience.
By reading the latest visiongain report, Google' s Android and Mobile Linux find out how Google:
- Has applied its trusted business models to gain dominant and highly
profitable footholds in the desktop Web search and advertising markets
- Plans to leverage Android in order to fully extend those same business
models into the mobile space
- Is aiming to build foundations in technology standards to effectively
liberate mobile online content and applications on a global scale over the
long term
- This report is essential for actors in the mobile telecoms business, both
established and aspiring, as it provides insight into Qualcomm' s highly
productive business strategy and illustrates how businesses in the telecoms
industry can position themselves and their products to capitalise on
Android-derived opportunities if and when they materialise. If you are working
with Google, or want to collaborate with the company and the OHA, or are
pitted against it in your market segment you need to know how this player will
move forward.
Ignoring this company and this report is not an option. Are you involved in
Android and open source? Should you be? How can you compete with Android?
Should you be worried about Google' s continued involvement in mobile
technology and applications?
Why You Must Buy This Report:
- This report features tables, graphs and charts, news, insights, the past
and present developments in the market.
- This visiongain report is the single tool to equip you with the latest
trends in all regional markets and why open source developments continue.
Visiongain recommends this astute report to the major players in the field as
it will arm you with the information to make key decisions for your company.
You mut be informed of these exciting developments.
Unique benefits to you when you order this report:
- Primary research throughout. You will not find this information anywhere
else
- Report stored in your reading room for ever
- Full searchable report when you buy the company or corporate editions
- Copies can be printed off for offline reading
- Packed with charts, analysis, figures, graphs and tables
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