Abstract
Vodafone have just announced a tie-up with Facebook for mobile phone activity.
Facebook has launched a platform for operators designed to make its social
networking application work better on portable devices. Vodafone is the first
operator to use the Facebook for Mobile Operators platform and has started
services in the UK and Germany. Vodafone will soon expand the programme to
Greece, Italy, Spain, Ireland and Portugal.
Mobile social networking is coming to a phone near you - but simply
translating existing fixed-line internet models won' t work. Due to media
attention noone in your industry can have failed to have seen the potential of
social networks and user generated content on mobile. You need to react now.
If you wait, the opportunity may be gone. Tie-ups with the leading players may
have passed you by and potential services and revenue streams may be
ineffective. You must have a full briefing about UGC developments.
Social communities, or online social networks, can be defined as an online
area where people with similar interests meet, such as MySpace and Facebook.
User generated content is simply content created by the users of a service,
such as YouTube. Such sites are immensely popular, with MySpace and YouTube
amongst the top ten most popular websites globally. Visiongain believes that
revenue from mobile social networking and user generated content will grow to
$70 billion in 2012.
Reading this exclusive management report will tell you the following:
- Who are the main players in social networking and what are they doing?
- What different forms of networking and user generated content are
available and expected to appear in the future?
- How does mobile social networking compare to online and traditional media?
- Why are social networks and user-generated content so important to mobile?
- When will these opportunities start to make significant traction in the
market? When will it become a mass market proposition?
- How successful will it be?
- How can operators and other companies in the value chain best position
themselves?
Issues to be resolved include business models and revenue share, the type,
whether to build upon existing fixed-line models or develop alternatives,
consumer attitudes and many others. Operators will have to walk a fine line
between maximising the revenue potential of social networking, while at the
same time not risk alienating subscribers and increasing churn by doing so.
Mobile operators wish to recreate this success, but there are key challenges
to be faced in transferring such popular applications from fixed-line to
mobile. Mobile user interface and experience differs wildly between different
handsets and different operator networks. Other issues faced include the cost
of data services over mobile and, perhaps most importantly, how to generate
revenue from such services. Users of social networks on the fixed line
internet do not have to pay high costs to use such services.
Based on interviews with key participants across the value chain, including
operators, media agencies, software application providers, access providers,
marketing specialists and trade association representatives, this 180+ page
report analyses the market drivers and barriers affecting mobile advertising
and marketing. It discusses the main market trends and charts the market
evolution in the US and Europe.
Find out the answers to these and many other questions by buying this vital
industry insight.
Plus other key questions answered such as:
- What % of mobile content use will be on social networking and user
generated content by 2012, and what will be the associated revenues?
- Where are the biggest market opportunities?
- What models exist and which ones will account for the biggest market?
- What types of mobile social networking and user-generated content are most
likely to succeed?
Google announced in Q3 2007 that it had bought mobile social networking
start-up Zingku, the search company' s latest move to provide more services
through mobile phones. YouTube is the most popular video hosting site, seeing
over 16 billion page views per month at the end of H1 2007.
Why you need to order this report today:
- 1. Mobile operators: Gain insight into the issues affecting mobile
social networking and where revenues can be derived from this new opportunity.
Discover regional adoption and usage of new technology and services, as well
as market size data. Obtain analysis of the key market participants and their
products and services.
- 2. Brands/ Marketers: Discover what opportunities exist in the
mobile social networking channel and what the best strategies are in this
space. Learn about market issues specifically related to mobile content and
networking including technology, media types, demographics, psychographics,
subscriber receptivity and trends.
- 3. Vendors: Learn what fixed-line providers and operators' plans
are with mobile social networking and user generated content. Find out how the
market will evolve and how you can benefit from this growth.
Mobile social networks have great potential due to the relationship between a
mobile subscriber and their handset, where the mobile device is often with the
end-user for most of their waking time. With mobile penetration reaching 100
per cent in many developed markets, the mobile phone will soon be in virtually
everyone' s pocket. Social networking is currently a major area of growth in
the fixed-line world and is set to expand into the mobile realm. Do you
understand this market? Do you know how it will develop? Is this an issue that
you need to act on and find out about now?
Who needs to read this report?
Directors, VP and Senior managers in:
- Mobile/ Cellular carriers and operators
- Digital and Mobile content agencies
- Mobile Search companies
- Handset manufacturers
- Mobile content providers
- Brands looking to tap into the mobile audience
The report provides global forecasts for future revenue generation and
subscriber uptake of services in this area of the industry. The key to success
for mobile communities and user generated content is the convergence of fixed
and mobile services. Operators need to realise that members of existing
communities will still want to interact with those communities and to do this
via mobile, they need to be able to access those existing communities.
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