Abstract
Search has transported from the internet to the mobile and has been identified
as an area of enormous growth. Mobile subscribers are currently tentative. But
with growing confidence they are exploring the internet over their mobile
devices. Mobile search will be a key market in the mobile Web.
Mobile search will be move away from the generic style of searches seen on the
fixed internet to more personal services, in which local search will be the
killer app. Through these local searches Location based services and location
based advertising will be able to gain vital revenues as mobile subscribers
using mobile search will be able to reveal what area they are in, and exactly
what they are searching for.
Mobile search and the mobile Web have had a tentative start. However, as
mobile data speeds and charges improve, this will drive mobile subscribers
onto the mobile Web and mobile search. Internet content on the mobile Web is
improving and this will increase the QoS on mobile search, which will in turn
drive the usage of mobile search. Local and social searches will be a trait in
mobile search and this will differentiate the service from the fixed internet
and give mobile search a competitive edge.
Mobile operators have created their own search engines and have also accepted
deals from the internet giants to display their searches. Mobile only search
engines have come into the market with various methods of search. Mobile
vendors have also become involved in mobile search. Mobile advertising will be
intrinsically linked with mobile search for the foreseeable future and this
report will analyse the impact that the mobile search industry will have on
the market. It will also assess how mobile search will alter in the coming
years and what users expect from their mobile search.
Reading this exclusive management report will tell you the following:
- Who are the main players in mobile search and what are they doing?
- What are the methods of mobile search being used in today' s market and
what forms will be best used for the future?
- How successful will mobile search be?
- What are the drivers and barriers to mobile search?
- What will mobile search provide in the future landscape?
- How will mobile advertising and mobile search work together?
Find out the answers to these and many other questions by buying this vital
industry insight.
Mobile search and the mobile Web will be the next generation of mobile use for
mobile subscribers. With this, advertisers have the potential to target
consumers with a higher specification, and push advertisements right into the
consumer' s pocket. Mobile search will generate high revenues for providers who
can provide a service that gives high relevancy of results and an excellent
user experience. Are you involved in mobile search? Should you be? This report
will help you to decide the right direction to take in the mobile search
market.
Why you need to order this report today:
- Brands/Marketers- Discover what opportunities exist in the mobile
search market and what strategies need to be taken in this space. Learn about
market issues specifically related to mobile search and how these issues can
be best used in furthering the interest and success in the mobile search
market.
- Mobile operators- Gain an insight into how mobile subscribers
search, on or off portal. Discover what can be done to improve the operator' s
mobile search in order to compete more effectively with the internet search
engines which are crossing over to the mobile platform.
- Search engine providers- Discover what format mobile subscribers
want from their mobile search, what are the best ways to maximise the
potential of mobile search, and gain an insight into what mobile subscribers
want from their mobile search.
Who needs to read this report?
- Directors, VP and Senior managers in:
- Mobile/Cellular carriers and operators
- Mobile advertisers
- Mobile search providers
- Brands looking to tap into the mobile audience
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