Abstract
When Microsoft ™ creates a new product that it intends to roll out
across its future operating systems to enable an enhanced multimedia
experience from the internet, then web developers and the internet community
need to pay attention. When Microsoft generates this capability for mobile
phones in the same product, AND Nokia signs up to the service, then the
telecoms industry needs to pay attention too. Do you know what Silverlight
offers the mobile world? Do you know how it will be positioned against its
competitors? Visiongain' s latest report will tell you the answers.
With the moves towards a flat-fee for mobile internet access, rather than
volume-based per Megabyte, and an ever-hungry multimedia audience, there is a
drive for a new genre of mobile content that is richer and more engaging.
Microsoft has identified the opportunity to develop and market a single mobile
applications environment that reduces the existing fragmentation between
different handsets. Can Silverlight be the preferred solution? Can Microsoft
claim a significant share of the mobile content segment? You must find out
the answer to this NOW and this report will tell you.
By reading this strategic and analytical report you will discover Silverlight
addresses two areas of Microsoft' s key strategic aims. Firstly it addresses
Microsoft' s goal of improving the "user experience capabilities". Secondly,
the company is seeking to provide an end-to end development environment that
encourages the use of Microsoft technologies and services. Microsoft' s vision
for Silverlight is to provide ' the' ubiquitous programming model. With such a
wide pool of developers able to provide content for Silverlight there is an
existing base of content, and with Microsoft' s backing, can this product
really fail? What impact will it have on the market?
- What does Silverlight actually offer to the mobile world?
- How will this product be positioned against Adobe Flash Lite, and other
competitive challengers?
- Will Microsoft be able to counter the existing penetration that Adobe
already has in this area?
- Does Silverlight signify a new direction for Microsoft to try and gain a
foothold in the mobile market?
- Where does Silverlight sit in Microsoft' s overall mobile ambitions and
framework?
- Can Microsoft convince handset OEMs, other than Nokia, that this
technology and environment are going to be worth the investment?
This 50+ page report will examine the opportunities and challenges that exist
for Microsoft' s Silverlight in mobile, and provides analyses of the different
scenarios that will fuel Silverlight' s adoption across the breadth of the
mobile industry value chain.
Other benefits to you when you order this report:
- Full searchable report when you buy the company or corporate editions
- Copies can be easily printed for offline reading
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