Silverlight Mobile 2008: Developing the platform for the future of mobile content

Table of Contents

• 1.1 Mobile Content
• 1.2 Mobile Application Development
• 1.3 User Experience
• 1.4 Microsoft' s Silverlight
• 1.5 Aims of the report - Silverlight in Mobile

• 2.1 The competitive environment
• 2.2 Microsoft' s Business Strategy - a focus on Silverlight
  • Chart 2.1 Microsoft Strategy
  • 2.2.1 Acquisitions
  • 2.2.2 Partner Ecosystem
  • 2.2.3 Software plus Services (S+S)
    • 2.2.3.1 Rich Internet Applications (RIAs)
  • 2.2.4 Connected Experiences
• 2.3 Silverlight' s positioning within Microsoft' s strategy
  • 2.3.1 Broadening the audience for S+S
  • 2.3.2 Supporting the Connected Experience
  • 2.3.3 Widening the partner ecosystem
• 2.4 Microsoft in mobile
• 2.5 Silverlight for Mobile
  • 2.5.1 Microsoft' s mobile consumer vision.
  • 2.5.2 Silverlight delivers RIAs for mobile consumers to boast mobile marketing and advertising revenues

• 3.1 Development History
  • 3.1.1 Silverlight 1.0
    • Table 3.2 Silverlight 1.0 -Key Features
  • 3.1.2 Silverlight 2.0
    • Table 3.2 Silverlight 2.0 -Key Features
    • Table 3.3 .NET Languages
  • 3.1.3 Moonlight -Silverlight for Linux
  • 3.1.4 Silverlight Partner Initiative
• 3.2 Architecture
  • Chart 3.1 Silverlight Architecture
• 3.3 RIA frameworks
  • 3.3.1 Adobe' s RIASolutions
    • Chart 3.2 Adobe' s RIA Solutions
      • 3.3.1.1 Adobe' s Flex/Flash/AIR
      • 3.3.1.2 Flash/Flash Player and Flash Lite
      • 3.3.1.3 Flex
      • 3.3.1.4 Adobe Integrated Runtime (AIR)
  • 3.3.2 JavaFX

• 4.1 Handset Manufacturers
  • 4.1.1 Nokia /Microsoft Partnership
  • 4.1.2 Visiongain predicts future Microsoft/OEM Silverlight Partnerships
• 4.2 Operators
  • 4.2.1 Silverlight Motivators for Operators
  • 4.2.2 Operators' Revenue Models for Silverlight
• 4.3 Developers
  • 4.3.1 Silverlight Motivators for Developers
• 4.4 Adobe' s Mobile Solutions
  • 4.4.1 Operators
  • 4.4.2 OEMs
  • 4.4.3 Designers and Developers
• 4.5 Mobile Silverlight' s Main Competitor - Adobe Flash Lite

• 5.1 Openness in the Mobile Ecosystem
• 5.2 User Experience and RIA improve mobile revenues
• 5.3 Mobile Content provide Brand Enhancement and Advertising Market opportunities
• 5.4 Windows Mobile for Consumers - Microsoft' s focus on UX, Mobile Applications and Services
• 5.5 Microsoft Mobile Business Goals and Silverlight Market opportunities
• 5.7 Is it all about Microsoft' s Web Strategy?
• 5.8 Conclusion

• ABC Television
• Adobe
• Akamai
• Apple
• aQuantitive
• Broadcom
• China Cache Networks
• China Mobile
• Chunghwa Telecom
• Coca-Cola
• Danger
• Disney
• DoubleClick
• eBay
• Facebook
• Ford
• Google
• Granicus
• Home Shopping Network
• HTC
• LGLG
• Microsoft
• Motorola
• MTV
• NasDaq
• Nokia
• NTT DoCoMo
• O2
• Orange
• Pareto
• Pinnacle Systems
• Qualcomm
• Reuters
• RIM
• Ripcode
• Samsung
• Screentonic
• Sony Ericsson
• Sprint Nextel
• Sun
• Symbian
• Technicolor EDS
• T-Mobile
• Verisign
• Verizon
• Vodafone