The U.S. Market For Pizza

Examines the size and growth of the U.S. pizza market through all marketing channels, from ready-serve pizza sold through pizza chains, independent pizzerias, and institutions, to refrigerated and frozen pizza sold through supermarkets and other retail outlets. Includes extensive data on the major players in each distribution channel. The markets for pizza ingredients (cheese, dough, sauce, and toppings) are also profiled. Marketing strategies, market shares, new products, and consumer demographics are among the topics highlighted.