The 2004/2005 Outlook for the U.S. Hot Beverage Market (With Long-Term Forecasts Through 2009)

INTRODUCTION

SCOPE OF THE REPORT

In this report, Leading Edge Reports examines trends in the U.S. market for hot beverages, covering developments from the manufacturers'  level down to the retail arena. There are three main market categories defined here: coffee, tea, and hot cocoa.

Manufacturers'  sales are quantified for all three market categories, with historical data going back to 1997 and projections made through 2009. After discussing the current factors, both positive and negative, affecting the U.S. market for hot beverages, the report moves on to examine retail sales, advertising trends, pricing, industry structure, and foreign trade. The competitive situation is then illustrated via in-depth profiles of representative companies. Finally, a directory of U.S. manufacturers of hot beverages is provided.