Prepaid Market Dynamics

Table of Contents

1. Introduction

2. Market Size

3. Prepaid Implementations

Segment Specific Requirements

4. The Unique Attributes of Prepaid Solutions

Acquire Customers At A Different Time & Place

Create New Distribution Options

Supports Micro Transactions

Perform Transactions Off Network

Deliver Perfect Loyalty

Provide Anonymity

Replace Paper Certificates

Reduced Chargebacks

5. Defining Closed, Open, and Closed Multi-Use

Closed

Open

Closed Multi-use

6. The Gift Card Misnomer

7. Prepaid, ATMs & Self Service

8. Distribution Of Prepaid Instruments

9. The Trouble With Prepaid

Tracking The Value of a Prepaid Card

Prepaid Meets Signature Debit

The Prepaid Lock In

Lost Property Laws

Card Limits

Patriot Act & Government Regulation

10. Conclusion.

Tables and Exhibits

Figure 1: Few prepaid transactions ride the regional and national financial networks.

Chart 2: 31 Unique Prepaid Market Segments

Chart 3: Five key attributes with marketing and support define prepaid solutions.

Figure 4: POSA enables cost effective gift card distribution

Figure 5: Distributors of Prepaid Solutions Are Evolving.