Abstract
Smart card deployment has proven to be a challenging process for many issuers.
In the United States, where EMV is not the standard, this problem is even
more exacerbated. In its latest research report, Global Initiatives:
Identifying Key Drives Of Smart Card Adoption, Mercator Advisory Group
identifies best practices and success factors in smart card deployment using
case studies from the international community.
"Our research into three distinct international regions helped identify themes
of smart card deployment relating to success in terms of customer and merchant
adoption," according to Melanie Broad, Research Analyst in Mercator Advisory
Group's Emerging Technologies Service and principal analyst on the report.
"We believe that these themes will help in the continued efforts to adopt EMV
standards and smart cards around the world."
In Identifying Key Drives Of Smart Card Adoption, Mercator Advisory Group
examines the role of information transfer, standards, and loyalty in achieving
smart card success. Using the example of Tesco PLC's role in introducing
smart cards to the UK, the report explores the need to obtain buy-in from all
relevant stakeholders in the distribution of a non-traditional payment
mechanism. Thailand's Smart Purse provides a rich example of a
multi-application card and the need to establish industry standards as a means
of securing adoption on a wide scale. Finally, the power of loyalty solutions
enabled by smart cards is discussed with a review of the efforst of three
institutions in the Middle East to develop a readily adopted smart card
solution.
In addition to demonstrating the various impetuses and implementations of
smart card offerings on a global scale, Mercator Advisory Group's latest
report details the current state of the smart card applications to date.
Smart card unit sales are discussed, as are applications outside of payments
in which smart cards are currently gaining traction.
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