Abstract
A large number of banks, processors, and vendors from around the globe are
looking at the Emerging European Card Markets (EECM), which Mercator defines
to include 21 countries from the Baltic region, Central, Southern, and Eastern
Europe. Others have already made investments in these markets and now are
reaping the benefits or are still trying to figure out how to generate a
return. Among those are the European banks such as Raiffeisen International
(RI), a subsidiary of the Austrian RZB Group, Cetelem, GE Money, and other
Austrians such as the Erste Bank and BA-CA, UniCredito Italiano, Nordea Bank,
and global processing giant, First Data Corporation.
"Most of the individual markets that make up the EECM, that were small five
years ago, are now growing rapidly" comments Evren BAYRI, Director of
Mercator Advisory Group' s International Payments Advisory Service. "The
number of debit and credit cards have grown 2.3 times from 2002 to 2005.
Consumer lending is also growing and credit cards are gaining share."
This report provides a definition for this growing market and covers the
credit and debit markets on a regional basis supported with country-specific
data. It also provides population trends for strategic planning and market
evaluation purposes both at the regional and country level.
This report contains 23 pages and 16 exhibits.
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