Abstract
This report from Mercator Advisory Group, "Prepaid Distribution Opportunities"
indicates that 45% of all prepaid cards are sold through the Direct to
Consumer business model and that Prepaid Mall Distributors represent an ever
increasing percent of this volume - representing a business entity that has
grown very rapidly in both dollar volume and in its importance to the prepaid
industry.
This report is the first in-depth look at prepaid card distribution models and
according to Tim Sloane, Director of the Debit Advisory Service for the
Mercator Advisory Group and the author of this report; "Despite the
incredibly rapid growth of Gift Cards and the impact these cards have had on
consumer spending and behavior, little was known regarding the overall market
size for Prepaid Malls, the relative position of the major Prepaid Mall
Distributors, or the vectors by which the Prepaid Mall Market will expand.
This report answers those questions and established the methodology that will
enable Mercator Advisory Group to benchmark the four different distribution
models across all Prepaid Card Products."
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