Unlocking Customer Loyalty in Asia's Card Markets

Table of Contents

• 1. Introduction
• 2. Rewarding Cardholders in Asia
  • 2.1 Rewarding Frequent Flyers & Globe Trotters
  • 2.2 Targeting Consumer Segments & Co-branding.
  • 2.2a Rewarding Premium Cardholders
  • 2.2b Rewarding Women
  • 2.2c Rewarding at the Pump
  • 2.2d Co-branding & Rewarding Shopaholics
  • 2.2e Rewarding Mobile Phone Users
  • 2.3 Cash Back Rewards
  • 2.4 Promotional Campaigns
• 3. Debit Card Reward Programs & Consolidating Banking Relations
• 4. Innovation in Reward Programs
• 5. Conclusion
• Appendix A-Noteworthy Reward Programs in Asia
• Appendix B-For Additional Information

Table of Exhibits

• Exhibit 1: Select Air Mileage & Travel-related Reward Programs
• Exhibit 2: Select Premium Card Programs
• Exhibit 3: Select Reward Programs for Women
• Exhibit 4: Preferred Credit Card Rewards
• Exhibit 5: Select Promotional Campaigns to Promote Card Usage