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[Report]
Testing Merchant Acceptance of Prepaid Online: Have Gift Card, Will Lift
Published: 2008/04
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Table of Contents
TABLE OF FIGURES
Introduction
I. Acceptance of Prepaid Online
- 1. Closed-Loop Prepaid Cards
- 2. Network-Branded Prepaid Cards
- 3. Case Studies
II. E-Commerce and the Opportunity Prepaid Presents
III. Mercator' s Conclusions- Strategies for Prepaid in the Online Space
- 1. Processing System Modifications
- 2. Business Partner Modifications
Appendix- A Parting Thought
- The Teen Market and E-Commerce- A Sweet Spot for Prepaid?
TABLE OF FIGURES
- Figure 1: The Top 25 Online Retailers
- Figure 2: Research Criteria for the Study of Merchant Prepaid Acceptance Online
- Figure 3: Research Summary: Merchant Acceptance of Prepaid Online
- Figure 4: Annual US Retail E-Commerce Sales
- Figure 5: Store-Only1 Prepaid Load
- Ficgure 6: Network-Branded Prepaid Load
- Figure 7: Total Prepaid Cards Issued with Potential for E-Commerce Usage
- Figure 8: Prepaid' s Opportunity for E-Retail, by Segment
- Figure 9: Prepaid' s Opportunity for E-Retail, Total
- Figure 10: Estimated Prepaid E-Commerce Volume, Current Level of Acceptance Online
- Figure 11: Estimated Prepaid E-Commerce Volume, Increased Level of Acceptance Online
- Figure 12: Online Prepaid Volume Compared to Total E-Commerce
- Figure 13: Online Prepaid Volume Including Potential Lift
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[Report]
Testing Merchant Acceptance of Prepaid Online: Have Gift Card, Will Lift
Published: 2008/04
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Published by : Mercator Advisory Group, Inc.  |
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Price:
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Product Code : MAG64733 |
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