Abstract
NEW RESEARCH REPORT BY MERCATOR ADVISORY GROUP
More and more China' s consumers are realizing the benefits of online shopping
and online payments. One in every five Chinese Internet users has bought
something online and many have paid online as well. Leading online payment
service providers have been cultivating the market and attracting users by
offering free services. the Improvements in the convenience, reliability and
security also lessen consumers' concerns with paying online. The e-commerce
market in China has been growing by over 110% per year on average since 2002.
China' s online payment market, which is expected to record over CNYH195
Billion (USD 27.85 Billion) transaction volumes in 2008 alone.
Terry Xie, Director of Mercator Advisory Group' s International Advisory
Service and principal analyst on this report comments, "The online payment
market in China has been growing rapidly over the past 3 years and the
high-speed growth is expected to continue in the foreseeable future. However,
the market entry barrier is getting high, and local competition remains
intense. The majority of the market will continue to be shared among the top
players, while the rest would have to fight for profits and market share
through differentiation and niche markets."
The most recent report from Mercator' s International Advisory Service
discusses the internet penetration in China and the booming online shopping
market in China. A brief history of the evolution of online payment market in
China is then provided, followed up by discussion of the current state, the
industry landscape, and issues in the market. The third chapter of the report
surveys the online payment market in China with profiles of leading players
including Alipay, Tenpay, ChinaPay, 99Bill, and International Payment
Solutions (IPS). Overviews of other major players in the market are also
provided.
The report contains 33 pages long and 5 exhibit
View Cart
