Abstract
The concept of product life cycle management is certainly not a new concept for
automotive manufacturing companies; these companies have been managing product
life cycles for an extremely long time. However, traditional methods are
proving in the majority of cases as inefficient and suboptimal and industry
players are now working on the modernization of product life cycle management
through the application of new tools and technologies that allow for
automation, collaboration, and cooperation across increasingly complex
networked and distributed manufacturing value chains.
In this customer needs and strategies report, Manufacturing Insights analyzes
the adoption trends of PLM solutions within the Western Europe automotive
industry.
The report explores:
- The business challenges inherent within the automotive business landscape today, from the perspective of the OEM as well as the supplier.
- Based on survey data, it provides a look at the prioritization of PLM solution adoption and the expected adoption of PLM solutions within the automotive industry in Western Europe by mid-2006.
- Explores motivations to adoption.
- Finally, provides an indication as to the three fundamental drivers that Manufacturing Insights believes will push further investment.
"Automotive executives today increasingly view PLM as part of their business
strategy. Automotive companies are no longer requiring just an increase in
operational efficiency but rather tools for business strategy and tactics. When
selling to automotive companies, vendors need to demonstrate a complete
understanding of the precise goals of the company and industry. Vendors can no
longer just sell the technology solution but need to sell the business process
change. Demonstration of both tangible and non-tangible benefits will be
critical to make the win," said Jennifer Thomson, program manager, European
Vertical Markets.
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