Consumer Packaged Goods Structural and Performance Indicators

Abstract

This Manufacturing Insights report presents the Western European CPG market indicators for 2005, examining the dynamics of each major Western European sub-industry within the CPG manufacturing industry. It provides a useful set of market indicators as an aid in helping to understand the structure, size, and economic importance on a country level of all major Western European CPG sub-industries. This research is appropriate for those ICT firms that are targeting or intend to target Western European CPG Manufacturers. This report:

• Indicates the production and turnover indices of the major CPG sub-industries by country within the EU13.
• Outlines the economic importance of the CPG industry presenting gross value added and labor productivity data by country.
• Indicates the number of enterprises in operation in the CPG industry in Western Europe by sub-industry and country.
• Discusses the major industry development trends.
• Data is provided for the following CPG manufacturing sub-industries:
• Food, beverage, and tobacco
• Soaps and detergents
• Perfumes and toilet preparations

"There are 163,000 organizations in operation in the European CPG market, 69% of which can be classified as small businesses with between 1-9 employees. For larger scale IT investments, IT vendors should focus on the remaining 30% of the market. However, for revenue growth opportunities and concrete inroads into this tightly integrated industry IT vendors are advised to first target larger, internationally operating organizations, and such companies account for approximately 4% of the CPG industry, but account for approximately 75% of the IT revenue generated," said Jennifer Thomson, program manager, Manufacturing Insights. She continues, "To win, vendors must continue to prove the value of IT as well as demonstrating sound understanding of industry-specific business processes. There is a growing focus on innovation and business process transformation; companies will be seeking partners able to aid them in achieving long-term business success."