Abstract
Competitive advantage in the manufacturing industry demands customer value
creation, and this is driving a refocus on enhancing sales, marketing, and
after-market business processes. This study demonstrates that there are
opportunities for PIM solution adoption, and the two case studies presented
show that customer, market, and internal requests drive manufacturing companies
to adopt product information management solutions.
"The current state of the manufacturing market suggests that companies require
accurate, complete, and accessible product information management capabilities
and are therefore increasingly considering the implementation of a PIM solution
to manage commercially oriented product data," said Jennifer Thomson, program
manager, IDC European Vertical Markets. "Vendors should work on messaging that
pushes the concept of PIM as the 'strategically binding layer' within an
organization's value chain. Focusing on demonstrating the advantages of a
formulized product, part, and pricing process."
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