Abstract
This Manufacturing Insights report provides analysis of trends in the
brand-oriented value chain (BOVC) segments based on our Global Performance
Index. The report then outlines key business objectives, the resulting
initiatives, and key IT investment areas. The report also includes survey-based
spending data that can be used for benchmarking. BOVCs are structured around
branded consumer products that must manage highly variable demand of large
number of stock keeping units. Segments include health and beauty, food and
beverage, and apparel. Issues across these segments remain fairly consistent.
"BOVC segments represent industry segments that are dealing with a huge number
of new products each year, geographic expansion, and heightened competition.
Smart IT investment will be a major contributor for those companies that
realize success," said Bob Parker, VP Research at Manufacturing Insights.
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