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[Report]

U.S. Consumer Products 2008 Go-to-Market Strategy Guide

Published: 2008/02

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Table of Contents

Abstract

This Manufacturing Insights report details the latest IT trends, challenges, and opportunities that will shape the consumer packaged goods (CPG) industry in 2008. From reporting on the general health of the industry, zeroing in on the fastest-growing geographic segments and top technology buyers, to providing key IT budget and industry metrics, this guide gives consumer packaged goods companies a bird' s-eye view of everything they need to know to build a go-to-market plan for the coming year.

"Costs and cost control remain key drivers of business process redesign and IT investment in CPG. The pursuit of cost savings has led to a globally diverse and distributed supply network, but also rising business risk (business interruption issues and disaster management) and lack of visibility," says Simon Ellis, director, Supply Chain Strategies.

Table of Contents

[Report]
U.S. Consumer Products 2008 Go-to-Market Strategy Guide
Published: 2008/02
Published by : Manufacturing Insights Manufacturing Insights

Price:
US $ 4,500.00 PDF by E-mail (Single User License)
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Product Code : MANU63181
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