Maverick China Third-Party Payment Profiles: Yeepay - Back to Basics with Telephone Payments

Abstract

In a market where most other third-party payment companies focus on online or mobile-based platforms, YeePay has instead focused on telephone payments. Yeepay management believes that going "back to the basics" with telephone payments will better encourage Chinese users to acquire the habit to make payments through third-party payment companies rather than with cash. Yeepay also offers online payment and mobile payment services which are additional payment channels with which the company will rely on for future growth.

This report investigates Yeepay' s three payment channels, as well as its services, investors and partners, and prospects for growth in China' s payment industry.

Key Findings:

• YeePay focuses on IVR-based telephone payments and has an integrated solution with four of China' s main banks.
• The company offers payment services via three different payment channels - telephone, online, and mobile.
• YeePay has replaced PayPal China as Eachnet' s exclusive payments provider.
• The management team has strong ties to the wireless industry in both China and in the Silicon Valley.