Abstract
IPS is one of China' s oldest third-party payment providers, and through their
online payment platform, is one of the few Chinese payment providers making a
profit. To date, they have been successful where others have failed by
focusing on merchant-targeted online payment solutions. IPS has been able to
make money in spite of a very small registered user base of only 1.5 million.
In this report, we dissect how IPS, already 7 years in the industry, has been
successful so far and whether or not their strategy is suitable for future
growth in China' s payment industry.
Key Findings:
- IPS focuses on accumulating merchant partners and not individual users for
its online payment platform.
- IPS is one of the few Chinese payment providers with positive cashflow,
putting them in position to grow their business rather than start up a
business.
- Strong and aggressive sales and marketing teams, have led to high exposure
in local conferences, events, and the press.
- IPS leverages funding and technology from its Hong Kong-listed parent,
Universal Technology Holdings.
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