The U.S. Carpet Cleaning Industry

Table of Contents

Introduction - Study Scope, Methodology, Sources Used

Nature of The Business - How Services Operate

• Discussion of evolution of the industry, number of companies, average company size, typical services offered, specializations, franchises vs. independents, start-up costs

Executive Overview & Major Findings

• Major report findings: highlights of all the chapters; Nature of the Business - evolution of the industry, typical services offered, franchises vs. independents; Emerging trends, End-User Factors Affecting Demand For Carpet Cleaning - discussion of the various drivers for the carpet cleaning industry, Size & Growth Of The Industry - Census data, Marketdata estimates of industry receipts, Marketdata projections for 2006-2010; The Market for Carpet Cleaning Equipment, Major Carpet Cleaning Franchises - domestic franchising trends, comparison of franchise fees and start-up costs, Major Operating Ratios Of Carpet Cleaners - Findings of Cleanfax and CMM Magazine 2005-2006 surveys, in-depth analysis of 2002 U.S. Census of Services Industries; Analysis of industry profitability.

End-User Factors Affecting Demand For Carpet Cleaning Services

• Discussion of the various market drivers for the carpet cleaning industry
• Traditional carpet maintenance and a look at health concerns
• An analysis of current construction trends; annual construction spending, housing starts, and the increased size of new homes
• Analysis of the U.S. floor covering market; sales by type floor covering and market share
• Recent trends in U.S. carpet industry factory shipments; mill value and square yards
• A look at recent trends in U.S. carpet sales

Tables:

• EPA Carpet Cleaning Guidelines
• U.S. Private Construction Spending: 1990 to 2005
• Residential and Nonresidential Construction Spending as % of Total Private Construction
• Annual Increase in New Privately Owned Housing Starts, Real GDP, and Mortgage Rates
• Square Footage of New Single Family Homes
• U.S. Floor Covering Market, Factory Sales: 2000 to 2004
• U.S. Floor Covering Market Annual % Change in Factory Sales: 2001 to 2004
• U.S. Floor Covering Market Share: 2000 to 2004
• Total Carpet Industry Shipment: 1975 - 2004
• Retail Area, Hand Made, Machine Made, & Washable Rug Sales

Size & Growth Of The Industry

• Discussion of industry receipts data from the U.S. Bureau of the Census, its accuracy and limitations, historical trends
• Rationale for Marketdata's estimates of industry receipts
• Industry outlook: the perspectives of industry insiders (Assn. of Specialists in Cleaning and Restoration, Cleaning Consultants, Institute of IICRC, and Rainbow International Restoration & Cleaning
• Marketdata estimates and supporting rationale for industry receipts for 2005
• Marketdata projections and rationale for industry forecasts for 2006 through 2010
• Market segments of the industry, estimates of the $ size of the residential carpet, commercial carpet, and disaster restoration segments

Tables:

• U.S. Census Annual Receipts For Carpet and Upholstery Cleaners: 1986-2004
• Marketdata Estimated Industry Receipts For Carpet Cleaners: 1986-2004
• Projected Industry Receipts: 2005-2010
• The Size Of The Carpet Cleaning Market Segments: 2004

The Market for Carpet Cleaning Equipment

• Discussion of findings of Freedonia Group study Janitorial Equipment & Supplies to 2009
• Marketdata's estimates and rationale of the size of the carpet cleaning market
• Marketdata projections of the future demand for carpet cleaning equipment
• A look at the top 10 producers of carpet cleaning equipment
• Contact list for the top 10 producers of carpet cleaning equipment

Tables:

• Freedonia Estimates Of Carpet Cleaning Equipment Demand: 1994-2014
• Marketdata Estimates Of Carpet Cleaning Equipment Demand: 1994-2004
• Projected Demand For Carpet Cleaning Equipment: 2004-2010
• Largest Carpet Cleaning Equipment Manufacturers

The Major Carpet Cleaning Franchises

• Analysis of the domestic franchising trends - the top 10 franchisors
• Discussion of the total number of domestic, Canadian, and foreign franchises and company owned units
• Comparison of the initial franchise fee, franchise terms, minimum net worth and liquidity requirements; and total initial investment, for the top 10 franchisors
• Discussion of the availability of internal and external financing

Tables:

• The 10 Top Carpet Cleaning Franchises, Ranked By No. of U.S. Franchises: 2002-2005
• Estimated systemwide revenues of top carpet cleaning franchises: 1999, 2002, 2005
• Major Carpet Cleaning Franchises Total Number Of Units: 2002-2005
• The Cost of the Top Carpet Cleaning Franchises

Profiles Of Some Leading Carpet Cleaning Companies

(In-depth profiles including: company contact information; company history; number of domestic, Canadian, and foreign franchises; franchise terms for each of the following companies:

• Chem-Dry
• Duraclean International
• Heaven's Best
• MilliCare Commercial Carpet Care
• Professional Carpet Systems
• Rainbow International Restoration & Cleaning
• Sears Carpet & Upholstery Care Inc.
• ServiceMaster Clean
• Stanley Steemer Carpet Cleaner
• Servpro Industries Inc.

Economic Operating Ratios Of Carpet Cleaners

• Major findings, averages, ratios of the Cleanfax "Carpet Cleaning Benchmarking Survey Report" and the Cleaning & Maintenance Management "Contract Cleaning Benchmarking Survey Report"
• In-depth analysis of 2002 U.S. Census of Services Industries: total industry receipts; receipts by size of firm; revenues by source of receipts; legal form of organization; industry concentration ratios; single and multi unit operations; geographic analysis by state and standard metropolitan area
• Analysis of industry profitability using common size financial statements
• Tables:

• Carpet Cleaning Firms and Establishments: 1992 to 2002
• Carpet Cleaning Industry Receipts, Annual Payroll and No. of Employees: 1992 to 2002
• Carpet Cleaning Establishments: Average Receipts, Payroll, and Number of Employees per Establishment: 1992 to 2002
• Receipts by Size of Firm: 2002, 1997, 1992
• Carpet Cleaning Industry, Sources of Receipts: 2002, 1997
• Carpet Cleaning Services Establishments and Receipts, by Legal Form of Organization: 2002, 1997, 1992
• Carpet Cleaning Services, Concentration Ratios, By Estab. Size: 2002, 1997, 1992
• Ratios by Single Unit vs. Multiunit Firms: 2002, 1997, 1992
• Carpet Cleaning Services, Ranked By No. of Establishments By State: 2002
• Carpet Cleaning Services, Ranked By No. of Estabs. for the 50 Largest Cities: 2002
• Annual Statement Studies Common Size Balance Sheets: 2001-2005
• Annual Statement Studies Common Size Income Statements: 2001-2005
• Annual Statement Studies Select Financial Ratios: 2001-2005

Reference Directory Of Industry Trade Associations, Journals, Consultants, Other Sources

• Address List of industry trade associations, trade journals, industry experts, special reports and surveys, government documents, all other sources used.