Abstract
This is simply the most comprehensive business analysis that exists of the
self-improvement market. This Marketdata study examines the $9.6 billion
market for motivational "self-improvement" programs, products or services that
seek to improve us physically, mentally, financially or spiritually. Discusses
the market for: books, CDs/DVDs, videos, audiobooks, infomercials,
motivational speakers, multi-media packages, public seminars, workshops, 17
holistic institutes, personal coaching and more. Nature of and outlooks for
each market segment. Major topic categories covered: weight loss/exercise,
business/sales skills, business opportunities/investing, improving
relationships, general motivational, stress management, and speed reading.
The study analyzes market segments and structure, $ size/growth (1998-2010
forecast), profiles of 40+ top motivational speakers/gurus (Tony Robbins,
Deepak Chopra, Phil McGraw, Dr. Laura, Brian Tracy, Stephen Covey, Suze Orman,
John Gray, Tom Hopkins, Robert Kiyosaki, Zig Ziglar, many others), demographic
profile/buying habits of TV infomercial buyers, top 100 infomercials of 2005,
mail order catalogs, 2005-2006 status report of US weight loss market, the
stress management market, more.
Contains a 97-page exhaustive chapter profiling the
activities/specialties/speaking fees/revenues of 40+ top speakers/gurus
influencing the market, with a ranking of the top 101. Competitor profiles
for: Gaiam, Nightingale-Conant, Evelyn Wood Reading Dynamics, Fred
Pryor.CareerTrack, Peter Lowe, Toastmasters, Dale Carnegie Associates, others.
Results of latest surveys from: The Audio Publishers Assn., Publishers Weekly,
Electronic Retailing Assn., New Age Retailer, more.
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