Google Android and the Wireless Ecosystem: Will the Mobile Future be Google's Future?

• Situation Overview

• The Android Launch
• What is Android?
• What is the Role of the OHA?
• What is Google' s Vision for Android?
• Eric Schmidt' s Perspective
• Sergey Brin' s Perspective
• Responses to the Android Launch
• Steve Ballmer' s Perspective (Microsoft) - YouTube Video
• Nigel Clifford' s Perspective (Symbian) - YouTube Video
• John Dvorak' s Perspective (Editor, PC Magazine) - YouTube Video
• A Mobile Value System
• Towards an Ecosystem
• Japan' s Dominant Mobile Market
• DoCoMo' s International Failures

• Ecosystem Models

• What is an Ecosystem?
• The Japanese Ecosystem Model
• The Traditional Mobile Value System
• Exporting the Ecosystem (Successfully)
• The Android "Ecosystem"
• The Competitive Landscape

• Mobile Platforms

• Existing Mobile Platforms
• Symbian' s Market Dominance
• The Symbian, Linux, Windows Mobile "Ecosystem" Model
• It' s Google' s Android (Not a lesser competitor)
• Competition in the Linux Segment
• Blackberry (RIM), Palm and Apple "Ecosystem" Model

Key Insights

• The Challenges for Android
• Ecosystem Success Factors
• Lesson 1
• Lesson 2
• Lesson 3
• Lesson 4
• Lesson 5
• Android' s Challenges From the Ecosystem Perspective
• Challenge 1 - Unify
• Challenge 2 - Reward
• Challenge 3 - Guide
• Challenge 4 - Inspire

• The Way Forward

• Clear Intention to Succeed
• Android is an Ecosystem
• The U.S. Takes the Lead in Mobile?
• The Unique Mobile Consumer
• The Way Forward

• Figure 1: The OHA
• Figure 2: Global Mobile Data Users
• Figure 3: Japan' s Wireless Ecosystem
• Figure 4: Japan' s Mobile Customer
• Figure 5: The Typical Mobile Value System
• Figure 6: Everyone' s Customer
• Figure 7: The Android Ecosystem
• Figure 8: Still Everyone' s Customer
• Figure 9: Smartphone Market Share
• Figure 10: Symbian, Linux and Windows Mobile Ecosystem
• Table 1: Mobile Linux Players
• Figure 11: RIM, Apple and Palm Ecosystem
• Figure 12: Unify
• Figure 13: Reward
• Figure 14: Guide
• Figure 15: Inspire