Abstract
In recent years there has been a significant increase in the number of
operators introducing 'hybrid' style services combining the convenience of
contract plans and cost control benefits of prepay plans.
In this report we
explore the features, benefits and success of hybrid plans from 9 operators
across a diverse range of North American, European and African markets. We
examine how hybrid services are positioned against conventional prepay and
post-pay services and identify the segments most aggressively targeted by
operators with prepay/postpay hybrid offers. Finally we discuss how these
plans may be enhanced to maximise their market impact.
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