Prepay-Postpay Hybrid Solutions

Table of Contents

1 Overview

2 UK: T-Mobile's U-Fix

• 2.1 Proposition
• 2.2 Prepay vs. Postpay Positioning
• 2.3 Hybrid Promotion
• 2.4 Hybrid Market Impact

3 USA

• 3.1 Virgin Mobile's Hybrid Proposition
• 3.2 Prepay vs. Postpay Positioning
• 3.3 Hybrid Impact
• 3.4 Cingular's Hybrid Proposition
  • 3.4.1 Pay As You Go - Standard Prepay Product
  • 3.4.2 Pick Your Plan - Hybrid Product
• 3.5 Prepay vs. Postpay Positioning
• 3.6 Hybrid Market Impact

4 South Africa

• 4.1 Cell C's Hybrid Proposition
  • 4.1.1 Controlchat
  • 4.1.2 Prepay vs. Postpay Positioning
  • 4.1.3 Steadychat
• 4.2 MTN South Africa - Hybrid Proposition
  • 4.2.1 Prepay vs. Postpay Positioning
• 4.3 Vodacom's Hybrid Propositions
• 4.4 Pre-pay vs. Postpay Positioning
• 4.5 Hybrid Market Impact

5 France

• 5.1 Bouygues Telecom Mobile Universal Fixed Price
• 5.2 Prepay vs. Postpay Positioning
• 5.3 Orange
  • 5.3.1 "Compte Mobile"
  • 5.3.2 M6 Mobile by Orange
  • 5.3.3 Orange Zap
• 5.4 Prepay vs. Postpay Positioning
• 5.5 Hybrid Market Impact

6 Belgium

• 6.1 Proximus FreeStyle
• 6.2 Prepay vs. Postpay Positioning
• 6.3 Hybrid Market Impact

7 Nigeria

• 7.1 MTN bizTime Zero Access Plans
• 7.2 Hybrid Market Impact

8 Conclusions