The Truth Behind Prepay Churn - Effective Measurement & Analysis

Table of Contents

1. Overview

2. Background

3. Prepay Churn Benchmarking

• 3.1Benchmarks
• 3.2Explaining Different Prepay Churn Levels
  • 3.2.1The Definition of an Active Customer
  • 3.2.2Customer Spin
  • 3.2.3Customer Migration
  • 3.2.4Inbound Traffic
  • 3.2.5Minimum Cost of Ownership (Service Proposition)
  • 3.2.6Moving the Goalposts
  • 3.2.7Further Diversity

4. More Effective Measurement

• 4.1Methodology
• 4.2Justification
• 4.3Illustrative Results