SIM-only Policies & Initiatives for the Prepay Segment

Table of Contents

1. Overview

2. Introduction

3. Prepay SIM Offer Benchmarks

4. Differentiation between SIM-only & Handset Offers

5. SIM-only Offers by Channel

6. The Low-cost Online Segment

7. Other Target Segments

• 7.1 International SIM Options
• 7.2 Family SIMs
• 7.3 Kid/Youth Segments
• 7.4 Number Sensitive Segments
• 7.5 Other Untargeted Segments
  • 7.5.1 Short Term Foreign Visitors
  • 7.5.2 The Second SIM Segment
  • 7.5.3 I Want my Anonymity

8. Country Analysis Overview

9. Australia

• 9.1 Optus MyTime
• 9.2 Telstra Pre-Paid Plus
• 9.3 Vodafone Red SIM
• 9.4 Virgin Mobile

10. Belgium

• 10.1 e-SIM by BASE
• 10.2 Simyo
• 10.3 Simply By Mobistar
• 10.4 UglyDuck

11. France

• 11.1 Debitel Ma Puce
• 11.2 Bouygues Telecom Carte Nomade
• 11.3 Orange Mobicarte
• 11.4 Virgin Mobile

12. Germany

• 12.1 O2 Loop
• 12.2 T-Mobile Xtra
• 12.3 Vodafone CallYa
• 12.4 Simyo

13. Ireland

• 13.1 O2
  • 13.1.1 International SIM Option
• 13.2 Meteor
  • 13.2.1 International Prepay Plan
• 13.3 Vodafone

14. Italy

• 14.1 TIMCard
• 14.2 Wind SIM-only Segmented Offers

15. Netherlands

• 15.1 KPN Mobile
• 15.2 Orange
• 15.3 Vodafone Z11
• 15.4 Simyo
• 15.5 Tele 2
• 15.6 Lycamobile

16. Portugal

• 16.1 TMN
• 16.2 Uzo Online Offer
• 16.3 Optimus
• 16.4 Rede4 Online Offer
• 16.5 Vodafone

17. Switzerland

• 17.1 Orange PrePay Unlimited
• 17.2 Orangeclick.ch
• 17.3 Swisscom Mobile
• 17.4 TDC Sunrise
• 17.5 CoopMobile Switzerland
• 17.6 Yallo Switzerland

18. UK

• 18.1 O2
• 18.2 Orange
• 18.3 T-Mobile
• 18.4 Virgin Mobile
• 18.5 Vodafone
• 18.6 Easy Mobile
• 18.7 Tesco Mobile