Multi-Brand Strategies in Mobile Markets

Table of Contents

1. Overview

2. Introduction

• 2.1 Background
• 2.2 Report Structure

3. Multi-Brand Description

• 3.1 Introduction

4. MNO Multi-Brand Strategies

• 4.1 Sprint Nextel - US
  • 4.1.1 Background and Multi-Brand Approach
  • 4.1.2 The Nextel Brand
  • 4.1.3 The Sprint Brand
  • 4.1.4 Sprint MVNOs
  • 4.1.5 The Boost Brand
• 4.2 KPN
  • 4.2.1 Background and Multi-Brand Approach
  • 4.2.2 Multi-Brand Results
• 4.3 HKCSL - Hong Kong
  • 4.3.1 Background & Multi-Brand Approach
  • 4.3.2 1010
  • 4.3.3 One2Free
  • 4.3.4 New World Mobility
  • 4.3.5 CSL Service Summary
• 4.4 KTF Korea

5. Conclusions

6. Recommendations to MNOs