Abstract
Average Revenue Per User (ARPU) is one of the most commonly quoted performance
indicators in the telecommunications industry. We present full year blended
ARPU data for 83 operators worldwide, 41 operators across Europe as well as 15
operators in emerging markets. We provide a breakdown of monthly postpaid and
prepaid ARPU for 55 and 54 operators respectively and analyse the contribution
of non-voice revenues (including and excluding SMS) on average blended ARPU
across the entire customer base. We measure the effect of 3G customers on
blended ARPU and non-voice revenues and continue our year-on-year ARPU
comparison of mobile operator' s ARPU performance highlighting the top and
bottom 8 performers. A commentary is provided throughout on trends and market-
and operator-specific factors that have influenced ARPU during 2007.
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