Hispanics and Food: Volume 2 - US - October 2003

Contents

INTRODUCTION & ABBREVIATIONS

• INTRODUCTION
• OTHER RELEVANT REPORTS
• DEFINITION
• ABBREVIATIONS & TERMS
  • Abbreviations
  • Terms

EXECUTIVE SUMMARY

• HISPANICS ARE NOW THE LARGEST MINORITY GROUP IN THE U.S.
• U.S. HISPANICS ARE A DIVERSE GROUP
• ACCULTURATION HAS A LARGE INFLUENCE ON PURCHASES
• SPANISH-LANGUAGE MARKETING NEEDED TO REACH HISPANICS
• MEXICAN FOOD CONSUMPTION VARIES AMONG HISPANICS
• MANY DAIRY PRODUCTS ARE COMMON IN HISPANIC DIETS
• HISPANICS ARE LESS LIKELY TO USE CONDIMENTS, SAUCES, AND SPREADS
• USE OF FATS AND OILS REFLECT DIFFERENT EATING HABITS
• IMMIGRANTS DIFFER IN PREFERENCE FOR SWEETS
• HISPANICS USE A NARROWER REPERTOIRE OF FOOD PRODUCTS

THE HISPANIC POPULATION

• INTRODUCTION
• GROWTH OF THE HISPANIC POPULATION
  • Figure 1 U.S. population by Hispanic origin, 1990-2002
  • Graph 1 Hispanic population by age, 2002
• DIVERSITY WITHIN THE HISPANIC POPULATION
• MANY HISPANICS ARE IMMIGRANTS
  • Graph 2 Median household income, by Hispanic origin, 2001
• DIFFERENCES IN REGIONAL HISPANIC POPULATIONS
• HISPANICS HAVE LARGER THAN AVERAGE HOUSEHOLDS
  • Graph 3 Household size, by Hispanic origin, 2002
• ACCULTURATION

MEXICAN FOOD AND INGREDIENTS

• USAGE OVERVIEW
  • Figure 2 Use of Mexican food and ingredients, by Hispanic origin, 2002
  • Figure 3 Use of Mexican food and ingredients by Hispanics, by nativity, 2002
  • Figure 4 Use of Mexican food and ingredients by Hispanics, by language spoken at home, 2002
  • Figure 5 Use of Mexican food and ingredients by Hispanics, by heritage, 2002
  • Figure 6 Use of Mexican food and ingredients by Hispanics, by presence of children, 2002
  • Figure 7 Use of Mexican food and ingredients by Hispanics, by household income, 2002

DAIRY PRODUCTS

• USAGE OVERVIEW
  • Figure 8 Use of dairy products by Hispanic origin, 2002
  • Graph 4 Use of dairy products, by Hispanic origin, 2002
  • Figure 9 Use of dairy products by Hispanics, by nativity, 2002
  • Figure 10 Use of dairy products by Hispanics, by language spoken at home, 2002
  • Figure 11 Use of dairy products by Hispanics, by heritage, 2002
  • Figure 12 Use of dairy products by Hispanics, by presence of children, 2002
  • Figure 13 Use of dairy products by Hispanics, by household income, 2002
• TYPES OF DAIRY PRODUCTS USED: MARGARINE, YOGURT AND SOUR CREAM
  • Figure 14 Types of margarine, yogurt, and sour cream used, by Hispanic origin, 2002
  • Figure 15 Types of margarine, yogurt and sour cream used by Hispanics, by nativity, 2002
  • Figure 16 Types of margarine, yogurt and sour cream used by Hispanics, by language spoken at home, 2002
  • Figure 17 Types of margarine, yogurt and sour cream used by Hispanics, by heritage, 2002
  • Figure 18 Types of margarine and sour cream used by Hispanics, by presence of children, 2002
  • Figure 19 Types of margarine, yogurt and sour cream used by Hispanics, by household income, 2002
• TYPES OF DAIRY PRODUCTS USED: AMERICAN CHEESE/PASTEURIZED PROCESSED CHEESE
  • Figure 20 Types of American and other cheese used, by Hispanic origin, 2002
  • Figure 21 Types of American and other cheese used by Hispanics, by nativity, 2002
  • Figure 22 Types of American and other cheese used by Hispanics, by language spoken at home, 2002
  • Figure 23 Types of American and other cheese used by Hispanics, by heritage, 2002
  • Figure 24 Types of American and other cheese used by Hispanics, by presence of children, 2002
  • Figure 25 Types of American and other cheese used by Hispanics, by household income, 2002

CONDIMENTS, SAUCES, AND SPREADS

• USAGE OVERVIEW
  • Figure 26 Use of condiments, sauces, and spreads, by Hispanic origin, 2002
  • Graph 5 Use of condiments, sauces and spreads, by Hispanic origin, 2002
  • Figure 27 Use of condiments, sauces, and spreads by Hispanics, by nativity, 2002
  • Figure 28 Use of condiments, sauces, and spreads by Hispanics, by language spoken at home, 2002
  • Figure 29 Use of condiments, sauces, and spreads by Hispanics, by heritage, 2002
  • Figure 30 Use of condiments, sauces, and spreads by Hispanics, by presence of children, 2002
  • Figure 31 Use of condiments, sauces, and spreads by Hispanics, by household income, 2002
• TYPES OF CONDIMENTS, SAUCES, AND SPREADS USED
  • Figure 32 Types of condiments, sauces, and spreads used, by Hispanic origin, 2002
  • Figure 33 Types of condiments, sauces, and spreads used by Hispanics, by nativity, 2002
  • Figure 34 Types of condiments, sauces, and spreads used by Hispanics, by language spoken at home, 2002
  • Figure 35 Types of condiments, sauces, and spreads used by Hispanics, by heritage, 2002
  • Figure 36 Types of condiments, sauces, and spreads used by Hispanics, by presence of children, 2002
  • Figure 37 Types of condiments, sauces, and spreads used by Hispanics, by household income, 2002

FATS, OILS, AND SALAD DRESSINGS

• USAGE OVERVIEW
  • Figure 38 Use of fats, oils, and salad dressings, by Hispanic origin, 2002
  • Graph 6 Use of fats, oils and salad dressings, by Hispanic origin, 2002
  • Figure 39 Use of fats, oils, and salad dressings by Hispanics, by nativity, 2002
  • Figure 40 Use of fats, oils, and salad dressings by Hispanics, by language spoken at home, 2002
  • Figure 41 Use of fats, oils, and salad dressings by Hispanics, by heritage, 2002
  • Figure 42 Use of fats, oils, and salad dressings by Hispanics, by presence of children, 2002
  • Figure 43 Use of fats, oils, and salad dressings by Hispanics, by household income, 2002
• TYPES OF FATS, OILS, AND SALAD DRESSINGS USED
  • Figure 44 Types of fats, oils, and salad dressings used by Hispanic origin, 2002
  • Figure 45 Types of fats, oils, and salad dressings used by Hispanics, by nativity, 2002
  • Figure 46 Types of fats, oils, and salad dressings used by Hispanics, by language spoken at home, 2002
  • Figure 47 Types of fats, oils, and salad dressings used by Hispanics, by heritage, 2002
  • Figure 48 Types of fats, oils, and salad dressings used by Hispanics, by presence of children, 2002
  • Figure 49 Types of fats, oils, and salad dressings used by Hispanics, by household income, 2002

SWEETS AND DESSERTS

• USAGE OVERVIEW
  • Figure 50 Use of sweets and desserts by, Hispanic origin, 2002
  • Graph 7 Use of fats, oils and salad dressings, by Hispanic origin, 2002
  • Figure 51 Use of sweets and desserts by Hispanics, by nativity, 2002
  • Figure 52 Use of sweets and desserts by Hispanics, by language spoken at home, 2002
  • Figure 53 Use of sweets and desserts by Hispanics, by heritage, 2002
  • Figure 54 Use of sweets and desserts by Hispanics, by presence of children, 2002
  • Figure 55 Use of sweets and desserts by Hispanics, by household income, 2002
• TYPES OF SWEETS AND DESSERTS USED
  • Figure 56 Types of sweets and desserts used, by Hispanic origin, 2002
  • Figure 57 Types of sweets and desserts used by Hispanics, by nativity, 2002
  • Figure 58 Types of sweets and desserts used by Hispanics, by language spoken at home, 2002
  • Figure 59 Types of sweets and desserts used by Hispanics, by heritage, 2002
  • Figure 60 Types of sweets and desserts used by Hispanics, by presence of children, 2002
  • Figure 61 Types of sweets and desserts used by Hispanics, by household income, 2002

APPENDIX: NEW PRODUCT BRIEFS

• Altria Group: Kraft Singles Manchego Processed Cheese Slices
• Ariza Cheese: Estilo Rancho Queso Campero Country Cheese
• Cabot Creamery: Cabot Chipotle Cheddar Cheese
• Campbell Soup: Pace Foods Pace Mexican Creations Roasted Ranchero Cooking Sauce
• Jel Sert: Royal Gelatin Extensions
• Jel Sert: Royal Pudding and Pie Filling Extensions
• Keebler: Murray Tropicales Cookies Extension
• Lifeway Foods: La Fruta Spreadable Cheese
• Lifeway Foods: La Fruta Drinkable Yogurt Extensions
• McCormick/Schilling: McCormick Mojave Line
• McCormick/Schilling: McCormick Marmelada Fruit Spread Extensions
• McCormick/Schilling: McCormick Mayonesa Sandwich Spread Extensions
• Ocho Rios: Coconut Ginger Busta Toffee
• Unilever: Good Humor-Breyers Ice Cream Fruit Carnaval Bars
• Unilever Foods: Hellmann's Mayonesa con Jugo Limon
• Yoli: Mi Costenita Tamarind Sticks

APPENDIX: RESEARCH METHODOLOGY

• CONSUMER RESEARCH
  • Sampling & Weighting
  • Presentation & Definition
  • Further Analysis
• TRADE RESEARCH
  • Informal trade research
  • Formal trade research
• DESK & INTERNET RESEARCH
• SOURCES
• DEFINITIONS
• FORECASTS

APPENDIX: WHAT IS Mintel?

• Mintel PUBLICATIONS
• Mintel Services
• Product retrieval
• Retail audits
• Tailored research
• Global New Products Database
• RESEARCH SUPPORT/CONSULTANCY/MIC
  • The Mintel Information Centre (MiC)
  • PR Research