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[Report]

Hand Tools - US - May 2003

Published: 2003/05

Contact 24 hrs/day
Description

Contents

INTRODUCTION & ABBREVIATIONS

INTRODUCTION
OTHER RELEVANT REPORTS
DEFINITION
ABBREVIATIONS & TERMS
Abbreviations
Terms

EXECUTIVE SUMMARY

SLOWER ECONOMIC GROWTH
HAND TOOLS BY TYPE
FIVE MAJOR MANUFACTURERS
ADVERTISING EFFORTS
RETAILERS PROPEL GROWTH BUT POSE CHALLENGES FOR HAND TOOL SUPPLIERS
KEY TOOL OWNERSHIP FACTORS
PRICE COMPETITION & INNOVATION DRIVE SALES

MARKET DRIVERS

ECONOMIC GROWTH AND HOUSING PRICES DRIVE SALES IN HOME IMPROVEMENT INDUSTRY
Economic Growth and PDI
- Figure 1 Personal disposable income, 1995-2001
- Figure 2 Retail home channel sales, at current and constant prices, 1997-2002
- Figure 3 Total U.S. sales by home improvement retailers, as defined by the NRHA, at current and constant prices, 1997-2002
Housing Sales
- Figure 4 Sales of homes, new and existing, 1992-2002
RESIDENTIAL REPAIRS AND REMODELING
- Figure 5 Homes undergoing major renovations, 1985-2000
CHANGES IN AUTOMOBILE SALES AND TECHNOLOGY
- Figure 6 Total U.S. volume sales of cars and light trucks, 1997-2002
WOMEN'S INVOLVEMENT IN DIY
HOME IMPROVEMENT PROGRAMS
INNOVATION IN ERGONOMICS, FEATURES AND MATERIALS
COMPETITION FROM BATTERY-POWERED TOOLS

MARKET SIZE & TRENDS

- Figure 7 Retail sales of hand tools, at current and constant prices, 1997-2002
- Graph 1 Retail sales of hand tools, at current and constant prices, 1997-2002

MARKET SEGMENTATION

OVERVIEW
- Figure 8 Retail sales of hand tools, segmented by tool type, 2000 and 2002
HAND SERVICE TOOLS
EDGE TOOLS
SAWS
OTHER HAND TOOLS

SUPPLY STRUCTURE

INTRODUCTION
Price Competition due to Retailers and Imports
MANUFACTURER ACTIVITY
- Figure 9 Estimated U.S. sales of DIY hand tools for selected manufacturers, at wholesale prices, 2000 and 2002
MANUFACTURER PROFILES
Stanley Works
Danaher Corporation
Cooper Industries
Snap-On
Newell Rubbermaid (American Tools and American Saw)
Selected Private Manufacturers
Vaughan & Bushnell
Channellock

ADVERTISING & PROMOTION

OVERVIEW
MAJOR MANUFACTURER ACTIVITY
Stanley Works
Sears-Craftsman (Danaher)
Snap-On
Cooper Tools
Newell Rubbermaid (American Tool and American Saw)

RETAIL DISTRIBUTION

INTRODUCTION
CONSOLIDATION IN RETAIL
- Figure 10 Retail sales of hand tools, by channel, 2000 and 2002
- Graph 2 Retail sales of hand tools, by channel, 2002
- Figure 11 Market share of total home channel sales, by retailer, 2001
Retailers Drive Price Competition and Innovation
HOME IMPROVEMENT CENTERS
- Figure 12 Top home improvement retailers, by number of stores, March 2003
- Figure 13 Top home improvement retailers, by sales, financial years ending 2002 and 2003
Home Depot
Lowe's
MASS MERCHANDISERS
- Figure 14 Number of mass merchandiser retailers, March 2003
- Figure 15 Top mass merchandiser retailers, by sales, financial years ending 2002 and 2003
Wal-Mart
SEARS
- Figure 16 Sears, by sales, financial years ending 2002 and 2003
- Figure 17 Sears department store sales of home improvement products, 2000 and 2001
Sears Hardware Stores
LUMBERYARDS
- Figure 18 Top lumberyard retailers, by sales, 2000 and 2001
Carolina Holdings
84 Lumber
INDEPENDENT HARDWARE STORES
Hardware Buying Cooperatives
- Figure 19 Top independent hardware-buying groups, by total sales, 2000 and 2001
TruServ
Ace Hardware
Do it Best

THE CONSUMER

INTRODUCTION
OWNERSHIP OF HAND TOOLS
- Figure 20 Ownership of hand tools, April 2003
- Figure 21 Ownership of hand tools, by gender, April 2003
- Figure 22 Ownership of hand tools, by age, April 2003
- Figure 23 Ownership of hand tools, by home ownership, April 2003
- Figure 24 Ownership of hand tools, by household income, April 2003
- Figure 25 Ownership of hand tools, by region, April 2003
WHAT HAND TOOLS ARE USED FOR
- Figure 26 What hand tools are used for, April 2003
- Figure 27 What hand tools are used for, by gender, April 2003
- Figure 28 What hand tools are used for, by age, April 2003
- Figure 29 What hand tools are used for, by income, April 2003
- Figure 30 What hand tools are used for, by race, April 2003
- Figure 31 What hand tools are used for, by home ownership status, April 2003
- Figure 32 What hand tools are used for, by region, April 2003
- Figure 33 What hand tools are used for, by metro status, April 2003
- Figure 34 What hand tools are used for, by type of tool owned, April 2003
- Figure 35 Type of tool owned, by number of occasions using hand tools in the last six months, April 2003

FUTURE & FORECAST

FUTURE TRENDS
Overall Growth in the DIY Industry
Retailing Trends
Innovation Important to Future Growth
An Aging Population
- Figure 36 American population projections, by age, 1995-2010
An Ethnically Diverse Population
- Figure 37 U.S. population, by race/ethnicity, 2000-10
Women as Potential Growth Area
MARKET FORECAST
Forecasts
- Figure 38 Forecast of U.S. retail sales of hand tools, at current and constant prices, 2002-07
- Graph 3 Forecast of U.S. retail sales of hand tools, at current and constant prices, 2002-2007
Forecast Factors

APPENDIX: TRADE ASSOCIATIONS

APPENDIX: RESEARCH METHODOLOGY

CONSUMER RESEARCH
Sampling & Weighting
Presentation & Definition
Further Analysis
TRADE RESEARCH
Informal trade research
Formal trade research
DESK & INTERNET RESEARCH
SOURCES
DEFINITIONS
FORECASTS

APPENDIX: WHAT IS Mintel?

Mintel PUBLICATIONS
Mintel Services
Product retrieval
Retail audits
Tailored research
Global New Products Database
RESEARCH SUPPORT/CONSULTANCY/MIC
The Mintel Information Centre (MiC)
PR Research
Description

[Report]
Hand Tools - US - May 2003
Published: 2003/05
Published by : Mintel International Group Ltd, Mintel International Group Ltd,

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