Attitudes Towards Diet and Exercise - US - July 2003

CONTENTS

INTRODUCTION & ABBREVIATIONS

• Introduction
• Other Relevant Reports
• Abbreviations & Terms
• Abbreviations
• Terms

EXECUTIVE SUMMARY

• Obesity Reaches Epidemic Proportions
• Exercise: Theory vs. Practice
• The Diet and Dieting Disconnect
• Snacking and Cheating
• Future Strategies

MARKET BACKGROUND

• Introduction
• Increase in Overweight and Obese Americans
  • Figure 1 Incidence of overweight and obese Americans aged 18 and older, 1994-2000
  • Graph 1 Incidence of overweight and obese Americans aged 18 and older, 1994-2000
  • Figure 2 Prevalence of obesity among U.S. adults, selected years, 1991-2000
• Contributing Factors
• Portion Sizes
• Adolescents and Vending Machines
• Ingredient Trends
• The Health Connection
  • Figure 3 the 10 leading causes of death, by gender, 2000
• Diet and Exercise Concerns Among Aging Americans
  • Figure 4 U.S. population projections, by age, 2003 and 2008
• How Many People Are Actively Dieting and Exercising?
  • Figure 5 Usage of weight loss or diet programs in past 12 months, April 2003

ATTITUDES TOWARDS EXERCISE

• Introduction
• Low Incidence of Regular Exercise
  • Figure 6 Overview of attitudes towards exercise, January 2002-September 2002
  • Figure 7 Overview of attitudes towards exercise, by gender, January 2002-September 2002
  • Figure 8 Overview of attitudes towards exercise, by age, January 2002-September 2002
  • Figure 9 Overview of attitudes towards exercise, by household income, January 2002-September 2002
  • Figure 10 Overview of attitudes towards exercise, by race/ethnicity, January 2002-September 2002
• Prevalence of Regular Exercise Programs
  • Figure 11 Frequency of regular exercise program in past 12 months, January 2002-September 2002
  • Figure 12 Frequency of regular exercise program in past 12 months, by gender, January 2002-September 2002
  • Figure 13 Frequency of regular exercise program in past 12 months, by age, January 2002-September 2002
  • Figure 14 Frequency of regular exercise program in past 12 months, by household income, January 2002-September 2002
  • Figure 15 Frequency of regular exercise program in past 12 months, by race/ethnicity, January 2002-September 2002
  • Figure 16 Frequency of regular exercise program in past 12 months, by level of educational attainment, January 2002-September 2002
• Where Respondents Exercise
  • Figure 17 Exercise venue, January 2002-September 2002
  • Figure 18 Exercise Venue, by age, January 2002-September 2002
  • Figure 19 Exercise venue, by household income, January 2002-September 2002
  • Figure 20 Exercise venue, by race/ethnicity, January 2002-September 2002
• Sports and Exercise
  • Figure 21 Frequency of regular exercise program in past 12 months, Cross-Tabulated against, and Indexed by, Top Sports Activities, January 2002-September 2002
• Exercising: Who is really working out?
  • Figure 22 Cross-tabulation of attitude s towards exercise with frequency of exercise, January 2002-September 2002
• Summary & Conclusions

ATTITUDES TOWARDS DIET AND DIETING

• Assessment of Current Diet
  • Figure 23 Assessment of Current Diet, January 2002-September 2002
  • Figure 24 Assessment of current diet, by gender, January 2002-September 2002
  • Figure 25 Assessment of current diet, by age, January 2002-September 2002
• The Most Important Meal
  • Figure 26 Importance of specific meal occasions, January 2002-September 2002
  • Figure 27 Importance of specific meal occasions, by gender, January 2002-September 2002
  • Figure 28 Importance of specific meal occasions, by age, January 2002-September 2002
• Dieting
  • Figure 29 Dieting behavior, January 2002-September 2002
  • Figure 30 Dieting behavior, by gender, January 2002-September 2002
  • Figure 31 Dieting behavior, by age, January 2002-September 2002
• Weight Loss Program Membership
  • Figure 32 Weight loss program membership, June 2003
• Factors Influencing Decision Not to Join a Weight Loss Center
  • Figure 33 Factors influencing decision not to join a weight-loss center or program, June 2003
• Indulging
  • Figure 34 Attitudes to Indulgence, January 2002-September 2002
  • Figure 35 Attitudes to Indulgence, by gender, January 2002-September 2002
  • Figure 36 Attitudes to Indulgence, by age, January 2002-September 2002
  • Figure 37 Attitudes to Indulgence, by race/ethnicity, January 2002-September 2002
• "Good Food" vs. "Junk Food"
  • Figure 38 Good food vs. junk food, January 2002-September 2002
  • Figure 39 Good food vs. junk food, by gender, January 2002-September 2002
  • Figure 40 Good food vs. junk food, by age, January 2002-September 2002
• Snacks, Salty and Sweet
  • Figure 41 Attitudes to Snacking, Snacks and sweets, January 2002-September 2002
  • Figure 42 Attitudes to Snacking, Snacks and sweets, by gender, January 2002-September 2002
  • Figure 43 Attitudes to Snacking, Snacks and sweets, by age, January 2002-September 2002
  • Figure 44 Attitudes to Snacking, Snacks and sweets, by race/ethnicity, January 2002-September 2002
• Summary & Conclusions

ATTITUDES COMPARED WITH BEHAVIOR

• Cheating on their diets?
  • Figure 45 The diets of dieters, January 2002-September 2002
  • Graph 2 The diets of dieters, January 2002-September 2002
• Fast Food/Junk Food
  • Figure 46 Fast food consumption and attitudes concerning diet quality, January 2002-September 2002
  • Graph 3 Fast food consumption and attitudes concerning diet quality, January 2002-September 2002
• Eating Patterns of Healthy Snackers
  • Figure 47 Eating patterns of healthy snackers, January 2002-September 2002
  • Graph 4 Eating patterns of healthy snackers, January 2002-September 2002
• Summary & Conclusions

FUTURE

• Fat Taxes
• Higher Health Insurance Premiums
• Will Diet and Exercise Habits Improve?
• Childhood Obesity Rates
• Declining Cooking Skills

APPENDIX: RESEARCH METHODOLOGY

CONSUMER RESEARCH

• Sampling & Weighting
• Presentation & Definition
• Further Analysis

TRADE RESEARCH

• Informal trade research
• Formal trade research

DESK & INTERNET RESEARCH

SOURCES

DEFINITIONS

FORECASTS

APPENDIX: WHAT IS MINTEL?

MINTEL PUBLICATIONS

MINTEL SERVICeS

• Product retrieval
• Retail audits
• Tailored research
• Global New Products Database

RESEARCH SUPPORT/CONSULTANCY/MIC

• The Mintel Information Centre (MiC)
• PR Research