Changing British Diet - UK - May 2003

Contents

Introduction and Abbreviations

• Definitions

Abbreviations

Executive Summary

• Smaller households driving changes in demand structure
• Growing reliance on convenience foods
• An examination of eating habits and motivation
• Contemporary eating trends impact on structure of regular meals
• A nation of snackers
• Nonetheless, traditional values remain popular
• Motivations for eating out and buying takeaways in the 21st Century
• Are we what we eat, and do we take responsibility for eating healthily?
• Cooking habits
• Typological groups
• What does the future hold for the British diet?

Market Drivers

• Changing structure of British society - household composition
Figure 1: Total households and one-person households in the UK, 1993-2003 Figure 2: Trends in UK household size, 1993-2003 Figure 3: Demographic profile of one-person households in Great Britain, 1992-2002
• Population shifts in context
Figure 4: Trends in the UK population, by gender within age, 1993-2003 Young, free and eating fast food Children change everything The empty nest syndrome
• Employment patterns
Figure 5: Women and men in employment, 1993-2003
• Role and impact of government policy on the British diet
• The economy
Figure 6: Trends in personal incomes, 1992-2002 Figure 7: Consumer expenditure trends, 1992-2002
• Obesity levels
Figure 8: Trends in body mass index (BMI) of adults in England, by gender, 1997-2001 Figure 9: Incidence of being overweight or obese among men and women, by age group, 1997 and 2001 Figure 10: Those who are trying to slim, 1980-2002

Market Background

• In-home expenditure trends
Figure 11: Expenditure on food for in-house consumption, 1992-2002
• Meat and fish
• Fruit and vegetables
• Milk, cheese and eggs
• Flours, bread and cereals
• Confectionery, sugar, sweeteners, oils and fats
• Convenience foods
Figure 12: Expenditure on convenience foods, 1992-2002
• Out-of-home expenditure trends
Figure 13: The eating out market, 1992-2003 Figure 14: The UK eating out market, by sector, 1992-2002

In-home Consumption Trends

Figure 15: Consumption and expenditure for main food groups, 1990 and 2000 Figure 16: Shifts in consumption and expenditure for main food groups, 1990-2000
• Milk, cream and cheese
Figure 17: Consumption of milk, cream and cheese, per person per week, 1990 and 2000
• Meat, fish and eggs
Figure 18: Consumption of meat, fish and eggs, per person per week, 1990 and 2000
• Fats and oils
Figure 19: Consumption of fats and oils, per person per week, 1990 and 2000
• Sugar and preserves
Figure 20: Consumption of sugar and preserves, per person per week, 1990 and 2000
• Vegetables and fruit
Figure 21: Consumption of vegetables and fruit, per person per week, 1990 and 2000
• Bread, cereals and cereal products
Figure 22: Consumption of bread, cereals and cereal products, per person per week, 1990 and 2000 Figure 23: Food expenditure per person, by selected main food groups and household composition, 1990 and 2000 Figure 24: Expenditure on selected markets, by household size, 2000 Figure 25: Expenditure on selected markets, by number of children in household, 2000

Meal Occasions

• The family meal
Figure 26: Frequency of eating together with other members of household, August-September 2002 Figure 27: Frequency of eating together with other members of household, by demographic sub-group, August-September 2002 Figure 28: Frequency of eating together with other members of household, by presence of children, household size, lifestage, Mintel's Special Groups and selected lifestage groups, August-September 2002 Figure 29: 'We rarely sit down to a meal together at home', 1991-2000 Figure 30: 'We usually have family meals at the weekend', 1991-2000
• Tradition still retains its hold
Figure 31: Respondents' perceptions of their own eating habits, August-September 2002 Figure 32: Agreement with statements held to describe respondents' own eating habits, by demographic sub-group, August-September 2002 Figure 33: Agreement with statements held to describe respondents' own eating habits, by age, August-September 2002
• Traditionalists
Figure 34: The traditional eater, by demographic sub-group, August-September 2002 Figure 35: The traditional eater, by lifestage and Mintel's Special Groups, August-September 2002 Have traditional eating habits changed? Figure 36: 'We usually have a roast on Sundays', 1991-2000
• Dietary concerns and meal occasions
Figure 37: Additional statements held to best describe respondents' own eating habits, August-September 2002
• Enjoyment of foreign food
Figure 38: 'I enjoy eating foreign food', 1991-2000 Figure 39: Traditional vs foreign food: shifts in agreement and disagreement, 1991-2000
• The three square meal occasions
Figure 40: Breakfast eating habits, by demographic sub-group, August-September 2002 Figure 41: Foods consumed at breakfast, 1996 and 2002 Figure 42: Attitudes towards lunchtime eating, by demographic sub-group, August-September 2002 Figure 43: Attitudes towards the evening meal and cooking for oneself, by demographic sub-group, August-September 2002 Figure 44: Attitudes towards lunchtime eating and the evening meal, by socio-economic status and lifestage, August-September 2002
• Out-of-home consumption
Figure 45: Reasons for eating out in a restaurant or buying a takeaway, 1995 and 2002 Figure 46: Key perceived reasons for eating out in a restaurant or buying a takeaway, by demographic sub-group, August-September 2002 Figure 47: Key perceived reasons for eating out in a restaurant or buying a takeaway, by socio-economic status and lifestage, August-September 2002 Figure 48: Other perceived reasons for eating out in a restaurant or buying a takeaway, by demographic sub-group, August-September 2002

The Culture of Snacking

• Incidence of snacking is on the rise
Figure 49: 'I don't normally eat between meals', 1991-2000 Figure 50: Perceptions of eating habits relating to snacking, by demographic sub-group, August-September 2002 Figure 51: Perceptions of eating habits relating to snacking, by age and socio-economic status, August-September 2002
• Complementing, not replacing meals
Figure 52: Respondents' perceptions of their snacking habits, August-September 2002 Figure 53: Snacking habits, by demographic sub-group, August-September 2002 Figure 54: Further snacking habits, by demographic sub-group, August-September 2002
• Snacking typologies
Figure 55: Snacking typologies, by demographic sub-group, August-September 2002 Figure 56: Snacking typologies, by age, August-September 2002 Figure 57: Snacking typologies, by household size, August-September 2002

Eating Healthily

• You are what you eat
Figure 58: 'You are what you eat', August-September 2002 Figure 59: 'You are what you eat', by demographic sub-group, August-September 2002
• The issue of conflicting messages
Figure 60: 'It's hard to know which foods are healthy as even the experts say one thing one minute and another the next', August-September 2002 Figure 61: 'It's hard to know which foods are healthy as even the experts say one thing one minute and another the next' by demographic sub-group, August-September 2002
• Tendency towards occasional indulgence
Figure 62: 'A little bit of what you fancy does you good', August-September 2002 Figure 63: 'A little bit of what you fancy does you good', by demographic sub-group, August-September 2002 Figure 64: Strong agreement with 'you are what you eat' and 'a little bit of what you fancy does you good', by gender and age, August-September 2002
• Living to eat
Figure 65: 'I love my food and live to eat', August-September 2002 Figure 66: 'I love my food and live to eat', by demographic sub-group, August-September 2002
• Five a day
Figure 67: 'I eat five portions of fresh fruit/vegetables every day', August-September 2002 Figure 68: 'I eat five portions of fresh fruit/vegetables every day', by demographic sub-group, August-September 2002

Cooking Habits

• Traditional cooking habits predominate
Figure 69: Respondents' perceptions of their cooking habits, August-September 2002 Figure 70: UK retail value sales of chilled ready meals in the UK, at current and constant prices, 1997-2002 Figure 71: Key perceptions of respondents' own cooking habits, by demographic sub-group, August-September 2002 Figure 72: Key perceptions of respondents' own cooking habits, by age, August-September 2002 Figure 73: Additional perceptions of respondents' own cooking habits, by demographic sub-group, August-September 2002
• Attitudes towards food and meal preparation
Figure 74: Agreement with attitudes towards food and meal preparation, 1992-2002
• Favourite cuisines
Figure 75: Types of food enjoyed in or out of home, August-September 2002 Figure 76: Three key types of food enjoyed in or out of home, by demographic sub-group, August-September 2002 Figure 77: UK retail sales of Chinese and Indian foods, 1998-2003

The Typical Modern British Diner

Figure 78: The typical modern British diner, by demographic sub-group, August-September 2002
• Traditionalists
Figure 79: Traditionalists, by lifestage and household size, August-September 2002
• Casual Diners
Figure 80: Casual Diners, by age and presence of children, August-September 2002
• Convenience Seekers
Figure 81: Traditionalists, Casual Diners and Convenience Seekers, by lifestage and household size, August-September 2002

Future Outlook

• The evolving British diet
• Household size and composition to remain key
Figure 82: Projected total number of households in the UK, 2002-07
• Affluence will also remain important
• The need for more health education
• Is convenience killing us?
• Consumers may be confused, but are still taking responsibility
• The rise of the sophisticated diner

Forecast

Figure 83: Forecast of the UK market for in-home food consumption, 2002-07
• The trend towards convenience eating stays strong...
• ...while primary foods lag behind
• Factors incorporated

Appendix: Research methodology

Index of reports