Weight Control - US - June 2003

CONTENTS

INTRODUCTION & ABBREVIATIONS

• INTRODUCTION
• OTHER RELEVANT REPORTS
• DEFINITION
• Natural food stores data source
• ABBREVIATIONS & TERMS
• Abbreviations
• Terms

EXECUTIVE SUMMARY

• A GROWING MARKET
• CONSUMER APPETITE FOR WEIGHT CONTROL OUTSHINES CONCERNS
• MEDICALIZATION OF OBESITY
• A FEW LEADING MANUFACTURERS AND MANY COMPETITORS
• MORE AND DIFFERENT LEADING CHANNELS THAN MOST CPG MARKETS
• THE CONSUMER
• THE FUTURE OF WEIGHT CONTROL

MARKET DRIVERS

• OBESITY PANDEMIC
• Figure 1 Incidence of overweight and obese Americans aged 18 and older,1994-2000
• Figure 2 Prevalence of obesity among U.S. adults, 1991-2000
• Concern about being overweight is a womans world
• Lack of physical exercise
• Dieting on their own-and failing
• Lack of time
• MEDICALIZATION OF OBESITY
• Prescription vs. over the counter
• Tax deductions for weight loss
• Health insurance reimbursement
• MANUFACTURERS HOPE TO SIDESTEP EPHEDRA CONCERNS

MARKET SIZE & TRENDS

• Figure 3 Total U.S. retail sales of weight control products, at current and constant prices, 1997-2002
• Graph 1 Total U.S. retail sales of weight control products, at current and constant prices, 1997-2002

MARKET SEGMENTATION

• OVERVIEW
• Figure 4 Sales of weight control products, segmented by candy/pill and liquid/powder, 2000 & 2002
• LIQUID AND POWDER
• Figure 5 Sales of liquid/powder weight control products, 1997-2002
• CANDY AND PILLS
• Figure 6 Sales of candy/pill weight control products, 1997-2002

SUPPLY STRUCTURE

• MANUFACTURER SALES
• Figure 7 Leading manufacturer sales of weight control products at FDM in the U.S., 2000 & 2002
• BRAND SALES BY SEGMENT
• Liquid and powder
• Figure 8 Leading manufacturer and brand sales of liquid and powdered weight control products in the U.S. at FDM, 2000 & 2002
• Figure 9 Leading manufacturer and brand sales of liquid and powdered weight control products in the U.S. in natural food stores, 2000 & 2002
• Candy and pills
• Figure 10 Leading manufacturer and brand sales of candy/pill weight control products in the U.S. at FDM, 2000 & 2002
• Figure 10 Leading manufacturer and brand sales of candy/pill weight control products in the U.S. at FDM, 2000 & 2002 (part 2)
• Figure 11 Leading manufacturer and brand sales of candy/pill weight control products in the U.S. in natural food stores, 2000 & 2002

COMPANIES AND BRANDS

• SlimFast Foods
• Ross Products
• Metabolife
• Mead-Johnson Nutritionals
• Cytodyne Technologies
• Richardson Labs
• Twinlab Corporation
• Chattem

ADVERTISING & PROMOTION

• INTRODUCTION
• COMPANY/BRAND ACTIVITY
• SlimFast Foods
• Ross Products
• Metabolife
• Cytodyne Technologies
• Richardson Labs
• Twinlab Corporation
• Chattem

RETAIL DISTRIBUTION

• OVERVIEW
• Figure 12 U.S. retail sales of weight control products, by channel, 2000 & 2002
• Graph 2 U.S. retail sales market share of weight control products, by channel, 2002
• RETAIL DISTRIBUTION BY SEGMENT
• Liquid and powder
• Figure 13 U.S. retail sales of liquid/powder weight control products, by channel, 2000 & 2002
• Candy and pills
• Figure 14 U.S. retail sales of candy/pill weight control products, by channel,2000 & 2002

SUPERMARKETS

• Figure 15 U.S. supermarket sales of weight control products, 1997-2002
• Supermarket retailers
• Figure 16 Top supermarkets, by number of stores, March 2003
• Figure 17 Top supermarket retailers, by sales, financial years ending 2002 & 2003

DRUG STORES

• Figure 18 U.S. drug store sales of weight control products, 1997-2002
• Drug store retailers
• Figure 19 Top drug store retailers, by number of stores, March 2003
• Figure 20 Top drug store retailers, by sales, financial years ending 2002 & 2003

MASS MERCHANDISERS

• Figure 21 U.S. mass merchandiser sales of weight control products, 1997-2002
• Mass merchandiser retailers
• Figure 22 Number of mass merchandiser retailers, March 2003
• Figure 23 Top mass merchandiser retailers, by sales, financial years ending 2002 & 2003

THE CONSUMER

• INTRODUCTION
• USAGE OF DIET OR WEIGHT LOSS PROGRAMS
• Figure 24 Usage of weight loss or diet programs, April 2003
• Figure 25 Usage of weight loss or diet programs, by gender, April 2003
• Figure 26 Usage of weight loss or diet programs, by age, April 2003
• Figure 27 Usage of weight loss or diet programs, by level of educational attainment, April 2003
• USAGE OF LIQUID/POWDER OR PILLS FOR WEIGHT CONTROL
• Figure 28 Use of liquid/powder or pills for weight control in past 6 months, April 2003
• Figure 29 Use of liquid/powder or pills for weight control in past 6 months, by those who used a weight control program in the past year, April 2003
• Figure 30 Use of liquid/powder or pills for weight control in past 6 months, by gender, April 2003
• Figure 31 Use of liquid/powder or pills for weight control in past 6 months, by age, April 2003
• Figure 32 Use of liquid/powder or pills for weight control in past 6 months, by household income, April 2003
• USE OF NON-PRESCRIPTION DIET AIDS WHILE DIETING
• Figure 33 Non-prescription weight control products or methods ever used, January 2002-September 2002
• Figure 34 Non-prescription weight control products or methods ever used, by gender, January 2002-September 2002
• Figure 35 Non-prescription weight control products or methods ever used, by age, January 2002-September 2002
• Figure 36 Non-prescription weight control products or methods ever used, by race/ethnicity, January 2002-September 2002
• PERCEPTIONS OF DIET PILLS AND MEAL REPLACEMENTS
• Figure 37 Perceptions of diet pills/meal replacements, April 2003
• Figure 38 Perceptions of diet pills/meal replacements, by those who used/did not use a weight loss program, April 2003
• Figure 39 Perceptions of diet pills/meal replacements, by those who used any pill or drink, April 2003
• Figure 40 Perceptions of diet pills/meal replacements, by gender, April 2003
• USE OF LIQUID/POWDERED NUTRITIONAL SUPPLEMENTS OR LIQUID BREAKFASTS BY TEENS AND ADULTS
• Figure 41 Use of liquid/powdered nutritional supplements or liquid breakfasts by adults and teens, January 2002-September 2002
• Adult and teen dieters
• Figure 42 Use of liquid/powdered nutritional supplements or liquid breakfasts, by adult and teen dieters, January 2002-September 2002
• Adult and teen dieters
• MOST IMPORTANT REASON FOR USING NUTRITIONAL SUPPLEMENTS
• Adult and teen dieters
• Figure 43 Most important reason for using nutritional supplements, January 2002-September 2002
• Adult and teen dieters
• Figure 44 Most important reason for using nutritional supplements, by gender,January 2002-September 2002
• Adult and teen dieters
• Figure 45 Most important reason for using nutritional supplements, by age,January 2002-September 2002
• Adult and teen dieters
• Figure 46 Most important reason for using nutritional supplements, by race/ethnicity, January 2002-September 2002
• Adult and teen dieters
• FREQUENCY OF LIQUID NUTRITIONAL SUPPLEMENT USAGE
• Adult and teen dieters
• Figure 47 Cans of nutritional supplements used by household, last 30 days, January 2002-September 2002
• Figure 48 Amount of liquid nutritional supplements used by household, last 30 days, by gender, January 2002-September 2002
• Figure 49 Amount of liquid nutritional supplements used by household, last 30 days, by age, January 2002-September 2002
• Amount of liquid nutritional supplements consumed by dieters
• Figure 50 Amount of liquid nutritional supplements used by household, last 30 days, by those using the supplements to control diet (weight), January 2002-September 2002
• FREQUENCY OF EXERCISE
• Figure 51 Frequency of exercise, March 28 -April 1, 2003
• Figure 52 Frequency of exercise by those who used/did not use a diet program in the past 12 months, April 2003
• Figure 53 Frequency of exercise, by region, April 2003

SUMMARY

FUTURE & FORECAST

• FUTURE TRENDS
• Aging population
• Figure 54 U.S. population projections, by age, 2000-10
• Obesity in children
• Hispanic population
• Figure 55 American Hispanic population projections, by age, 2000-2010
• Consumers wary of supplement claims
• New product offerings
• Government controls tightening up
• MARKET FORECAST
• Overview
• Figure 56 Forecast of U.S. retail sales of weight control products, at current and constant prices, 2002-2007
• Graph 3 U.S. retail sales of weight control products, 1997-2002, and forecast for 2003-07, at current prices
• Liquid/powder
• Figure 57 Forecast of U.S. retail sales of liquid/powder weight control products, at current and constant prices, 2002-07
• Candy/pills
• Figure 58 Forecast of U.S. retail sales of candy/pill weight control products,at current and constant prices, 2002-07
• Forecast Factors

APPENDIX: TRADE ASSOCIATIONS

APPENDIX: NEW PRODUCT DEVELOPMENTS

• NEW PRODUCT INTRODUCTIONS
  • Figure 59 Number of U.S. new product rollouts in the weight control category,1998-2003
  • NEW PRODUCT BRIEFS: WEIGHT CONTROL DRINKS AND POWDERS
• NEW PRODUCT BRIEFS: WEIGHT CONTROL DRINKS AND POWDERS
• Fuze Beverage: Fuze Slenderize
• EAS: Results for Women
• Unilever Foods: SlimFast Healthy Ready to Drink Meal
• ZonePerfect: Complete Balanced Nutrition Drink
• Atkins Nutritionals: Atkins Advantage Shake
• NEW PRODUCT BRIEFS: WEIGHT CONTROL PILLS
• Shaklee Basics: Craving Reduction Complex
• Bayer: One A Day Weight Smart
• TwinLab: Diet Fuel
• Chattem: Dexatrim Results
• Natural Organics: Natures Plus Fat Busters
• Cytodyne: Xenadrine EFX

APPENDIX: RESEARCH METHODOLOGY

CONSUMER RESEARCH

• Sampling & Weighting
• Presentation & Definition
• Further Analysis

TRADE RESEARCH

• Informal trade research
• Formal trade research

DESK & INTERNET RESEARCH

SOURCES

DEFINITIONS

FORECASTS

APPENDIX: WHAT IS Mintel?

Mintel PUBLICATIONS

• Mintel Services
• Product retrieval
• Retail audits
• Tailored research
• Global New Products Database

RESEARCH SUPPORT/CONSULTANCY/MIC

• The Mintel Information Centre (MiC)
• PR Research