Concentrating on what, where, when and with whom children actually eat, this report analyses the eating habits of an age bracket widened to include 15- and 16-year-olds. It provides a vital insight into all the major trends and issues affecting this huge market, including
- A falling child population
- The impact of an increase in the number of mothers who work outside of the home
- The most popular children's foods and drinks
- Why family adults are falling behind on healthy eating when it is a key preoccupation for the majority of parents
- Differences between mothers and fathers regarding their views on their children's diets
- Children's attitudes towards their diets
- Between meal snacking trends
- Processed meat as a staple food
- The popularity of the family meal
- Family eating out habits
- 7-10-year-olds and their affinity to burger bars
- How a ban on advertising to children could still be possible
- How retailers have reacted to for healthy and convenient food
- Why pressure on manufacturers is set to continue
The report's sections include:
- Market Background: Focusing on a variety of factors influencing children's eating habits, including: the number of children in the population; levels of pocket money; household composition; and parental dynamics.
- Market Values: Examining market values of sectors that are particularly popular among children.
- Issues and Trends: Including, parents' and children's attitudes towards health and diet are examined.
- Children's Snacking Habits: Examining the prevalence of snacking, items eaten, and the activity of preparing snacks after school.
- Meal times: The types of food eaten, eating meals together, breakfast, lunch, and weekend meals.
- Eating Out: Meals obtained from outside the home
- Marketing Tools: The influence of pester power and advertising expenditure are discussed, along with character merchandising.
- The Future: This section looks at changes in the number of children, the economy and healthy eating.
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