Throughout this report, Mintel explores the actions that consumers might take
to lose weight and their general attitudes towards weight loss diets, drawing on
the results of an exclusive consumer survey. Also discussed are general
attitudes towards health, diet and personal appearance, as well an analysis of
the retail market for reduced fat/reduced calorie (RFRC) foods and slimming
foods.
This is the first time that Mintel's Market Intelligence journal has devoted
a title specifically to dieting, reflecting an increasingly acute focus on the
nation's weight. As the incidence of obesity rises and more consumers are
becoming more overweight or clinically obese, this has become of particular
concern among children. Doctors and medical experts are urging that immediate
remedial action is necessary if the trend towards obesity and being overweight
is to be halted. Indeed, it was reported in January 2004 that some leading
medical experts warn that in excess of one in three adults, one in five boys and
one in three girls will be obese by 2020 if current trends continue.
Against this backdrop, Mintel's provides a vital overview for anyone
attempting to understand consumer's dieting mindsets, investigating key market
topics such as:
- Do consumers believe that they should take responsibility for their own
health and the need to diet?
- The growing problem of obesity in the UK
- Expenditure on food, reduced fat/reduced calorie food and slimming food
- Demand for reduced fat/reduced calorie foods
- Market penetration of slimming foods
- The popularity of diet plans and clubs
- The popularity of regular exercise as part of a weight loss regime
- Consumer vanity as a driver behind weightless
Other Mintel reports of relevance include:
- Diet Aids - US - October 2001
- Attitudes Towards Drinking - UK - March 2002
- Snacking on the Go - UK - April 2002
- Slimming Foods - UK - October 2002
- Low-alcohol and Alcohol-free Drinks - UK - January 2003
- Holidays - The Road to Recovery - UK - February 2003
- Reduced Fat and Reduced Calorie Foods - UK - April 2003
- Healthy Lifestyles or Putting on the Pounds? - UK - April 2003
- Changing British Diet - UK - May 2003
- Health and Fitness Clubs - May 2003
- Selling to and Profiting from Families - UK - July 2003
- Attitudes Towards Diet and Exercise - US - July 2003
- Men's Changing Lifestyles - UK - September 2003
- Women - Changing Lifestyles, Influences and Decision Making - UK - October
2003
- In-home Fitness - UK - October 2003
- Attitudes Towards Healthy Eating - UK - November 2003
- Children's Eating Habits - UK - December 2003
- Fitness Classes - UK - December 2003
- Frozen Desserts - UK - February 2004
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