Hispanics are now the largest minority group in the U.S. Many businesses are
discovering that this segment of the population is an important part of the
customer base, and since it is growing at a rapid rate, it will be even more
important in the future. But for many companies, the Hispanic population is not
well understood, making it difficult to market to them.
Examining the use of computers, the Internet, and telephones by Hispanics, each
section of this report compares Hispanics with the overall population. The
most-relevant differences within the Hispanic population are examined, such as
nativity, heritage, language spoken at home, age, gender, and household income.
Also included is a summary of key demographic characteristics of U.S. Hispanics.
Computers, the Internet and telephones are to some varying degrees related
elements of the evolving U.S. society, culture, and commerce. Having a telephone
line is still the primary means of accessing the Internet (and generally the
least expensive) and is also important in itself, not only as means of
communicating with family and friends, but as part of employment and commerce.
The role of the Internet and computers in U.S. society is still evolving, but it
is increasingly clear that it is becoming central in many ways. To the degree
that the Hispanic population still lags behind other segments of society in
their use and ownership of these technologies, it is likely that they will have
more difficulty taking advantage of their benefits and may not be able to fully
engage in many activities, including some forms of commerce, or have access to
important information.
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