Since Mintel last examined the UK retail market for conservatories, the retail value of the market has shown consistent year-on-year growth. The strength of the housing market and the current trend for home improvement in all its facets have encouraged homeowners to invest significant amounts of money into a conservatory, both for their own personal enjoyment but also as a means of adding value to the property.
Unlike a new driveway or even a loft conversion, which have practical worth but are less of a leisure asset, the conservatory can be used throughout the year, providing a link between the house and the garden. Improvements in technology do not render these glass rooms to be visited only when the weather is temperate; rather, they can be heated or shielded from the sun's rays (without any loss of light).
With the day-to-day benefits offered by a conservatory and their potential to add value to a property, Mintel has chosen to consider the following hypothesis: "with the economy continuing to perform well, a vibrant housing market and low interest rates, the conservatory sector is able to continue thriving. However, should there be a downturn in the economy and, more importantly, a slowdown in the housing market, the conservatory market is likely to experience decreased demand."
Providing a unique overview of the market's size, prospects, structure and consumers it addresses the key topics, including:
- Economy is key to conservatory sales...
- Though home improvement is proving to be more than a fad for the UK population
- Value and volume of retail sales rising
- PVC-u and hardwood frames dominate the market
- Wickes remains the market leader
- Direct sales the most prevalent distribution route
- Younger consumers keener on conservatories
- Sales in luxury conservatories set to rise
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