Hispanic Entertainment and Leisure - US - January 2004

Contents

INTRODUCTION & ABBREVIATIONS

INTRODUCTION

OTHER RELEVANT REPORTS

DEFINITION

ABBREVIATIONS & TERMS

• Terms
• Abbreviations

EXECUTIVE SUMMARY

HISPANICS ARE NOW THE LARGEST MINORITY GROUP IN THE U.S.

U.S. HISPANICS ARE A DIVERSE GROUP

ACCULTURATION HAS A LARGE INFLUENCE ON PURCHASES

SPANISH-LANGUAGE MARKETING NEEDED TO REACH HISPANICS

HISPANICS ARE MORE LIKELY TO PURSUE SPORTS AND FITNESS ACTIVITIES

WALKING IS THE MOST POPULAR EXERCISE

MUSIC AND MOVIES ARE POPULAR LEISURE ACTIVITIES

HISPANICS ARE MORE LIKELY TO TAKE INTERNATIONAL TRIPS

HISPANICS ARE ADOPTING SOME NEW TECHNOLOGIES

HISPANICS WATCH NEWS AND MOVIES MORE THAN OTHER TYPES OF TELEVISION SHOWS

THE HISPANIC POPULATION

INTRODUCTION

GROWTH OF THE HISPANIC POPULATION

• Figure 1 U.S. population by Hispanic origin, 1990-2002
• Graph 1 Population by age and Hispanic origin, 2002

DIVERSITY WITHIN THE HISPANIC POPULATION

MANY HISPANICS ARE IMMIGRANTS

• Graph 2 Median household income, by Hispanic origin, 2001

DIFFERENCES IN REGIONAL HISPANIC POPULATIONS

HISPANICS HAVE LARGER THAN AVERAGE HOUSEHOLDS

• Graph 3 Household size, by Hispanic origin, 2002

ACCULTURATION

SPORTS, HOBBIES, AND TRAVEL

SPORTS AND FITNESS ACTIVITIES

• Figure 2 Participation in sports and fitness activities, by Hispanic origin, 2002
• Graph 4 Participation in selected sports and fitness activities by Hispanic origin, 2002
• Figure 3 Participation in sports and fitness activities by Hispanics, by nativity, 2002
• Figure 4 Participation in sports and fitness activities by Hispanics, by language spoken at home, 2002
• Figure 5 Participation in sports and fitness activities by Hispanics, by heritage, 2002
• Figure 6 Participation in sports and fitness activities by Hispanics, by age, 2002
• Figure 7 Participation in sports and fitness activities by Hispanics, by gender, 2002
• Figure 8 Participation in sports and fitness activities by Hispanics, by household income, 2002

HOBBIES AND LEISURE ACTIVITIES

• Figure 9 Participation in leisure activities and hobbies, by Hispanic origin, 2002
• Graph 5 Participation in selected leisure activities and hobbies by Hispanic origin, 2002
• Figure 10 Participation in leisure activities and hobbies by Hispanics, by nativity, 2002
• Figure 11 Participation in leisure activities and hobbies by Hispanics, by language spoken at home, 2002
• Figure 12 Participation in leisure activities and hobbies by Hispanics, by heritage, 2002
• Figure 13 Participation in leisure activities and hobbies by Hispanics, by age, 2002
• Figure 14 Participation in leisure activities and hobbies by Hispanics, by gender, 2002
• Figure 15 Participation in leisure activities and hobbies, by household income, 2002

DOMESTIC AND FOREIGN TRAVEL AND CRUISE SHIP VACATIONS

• Figure 16 Domestic and foreign travel and cruise vacations taken, by Hispanic origin, 2002
• Graph 6 Domestic and foreign travel and cruise vacations taken by Hispanic origin, 2002
• Figure 17 Domestic and foreign travel and cruise vacations taken by Hispanics, by nativity, 2002
• Figure 18 Domestic and foreign travel and cruise vacations taken by Hispanics, by language spoken at home, 2002
• Figure 19 Domestic and foreign travel and cruise vacations taken by Hispanics, by heritage, 2002
• Figure 20 Domestic and foreign travel and cruise vacations taken by Hispanics, by age, 2002
• Figure 21 Domestic and foreign travel and cruise vacations taken by Hispanics, by gender, 2002
• Figure 22 Domestic and foreign travel and cruise vacations taken, by household income, 2002
• Figure 23 Foreign travel destinations, by Hispanic origin, 2002
• Graph 7 Foreign travel destinations by Hispanic origin, 2002
• Figure 24 Foreign travel destinations of Hispanics, by nativity, 2002
• Figure 25 Foreign travel destinations of Hispanics, by language spoken at home, 2002
• Figure 26 Foreign travel destinations of Hispanics, by heritage, 2002
• Figure 27 Foreign travel destinations of Hispanics, by age, 2002
• Figure 28 Foreign travel destinations of Hispanics, by gender, 2002
• Figure 29 Foreign travel destinations of household income, 2002

ELECTRONICS

TELEVISIONS, VCRS, AND DVD PLAYERS

• Figure 30 Ownership of TVs, VCRs, DVD players, cable TV, and satellite dishes, by Hispanic origin, 2002
• Graph 8 Ownership of TVs, VCRs, DVD players, cable TV, and satellite dishes by Hispanic origin, 2002
• Figure 31 Ownership of TVs, VCRs, DVD players, cable TV, and satellite dishes by Hispanics, by nativity, 2002
• Figure 32 Ownership of TVs, VCRs, DVD players, cable TV, and satellite dishes by Hispanics, by language spoken at home, 2002
• Figure 33 Ownership of TVs, VCRs, DVD players, cable TV, and satellite dishes by Hispanics, by heritage, 2002
• Figure 34 Ownership of TVs, VCRs, DVD players, cable TV, and satellite dishes by Hispanics, by age of householder, 2002
• Figure 35 Ownership of TVs, VCRs, DVD players, cable TV, and satellite dishes by Hispanics, by presence of children, 2002
• Figure 36 Ownership of TVs, VCRs, DVD players, cable TV, and satellite dishes by Hispanics, by household income, 2002

TYPES OF TELEVISION SHOWS WATCHED

• Figure 37 Types of television shows watched, by Hispanic origin, 2002
• Figure 38 Types of television shows watched by Hispanics, by nativity, 2002
• Figure 39 Types of television shows watched by Hispanics, by language spoken at home, 2002
• Figure 40 Types of television shows watched by Hispanics, by heritage, 2002
• Figure 41 Types of television shows watched by Hispanics, by age, 2002
• Figure 42 Types of television shows watched by Hispanics, by gender, 2002
• Figure 43 Types of television shows watched, by household income, 2002

OTHER ELECTRONIC EQUIPMENT

• Figure 44 Ownership of other electronics, by Hispanic origin, 2002
• Graph 9 Ownership of other electronics by Hispanic origin, 2002
• Figure 45 Ownership of other electronics by Hispanics, by nativity, 2002
• Figure 46 Ownership of other electronics by Hispanics, by language spoken at home, 2002
• Figure 47 Ownership of other electronics by Hispanics, by heritage, 2002
• Figure 48 Ownership of other electronics by Hispanics, by age, 2002
• Figure 49 Ownership of other electronics by Hispanics, by presence of children, 2002
• Figure 50 Ownership of other electronics by Hispanics, by household income, 2002

APPENDIX: RESEARCH METHODOLOGY

CONSUMER RESEARCH

• Sampling & Weighting
• Presentation & Definition
• Further Analysis

TRADE RESEARCH

• Informal trade research
• Formal trade research

DESK & INTERNET RESEARCH

SOURCES

DEFINITIONS

FORECASTS

APPENDIX: WHAT IS Mintel?

• Mintel PUBLICATIONS
• Mintel Services
• Product retrieval
• Retail audits
• Tailored research
• Global New Products Database

RESEARCH SUPPORT/CONSULTANCY/MIC

• The Mintel Information Centre (MiC)
• PR Research