The once healthy soup market seems to have caught a cold, taking an ill turn
as household penetration has decreased. Although volumes have held steady,
findings show that value sales are on the rise.
In this report, Mintel
examines the UK soup market, which includes both tinned and instant. Included
within is an analysis of the market, containing information on its value along
with dominating brands and the importance of convenience and image.
Strong
brands such as Heinz and Campbell's continue to dominate the market. New
launches are continuing to emerge, only making such brands stronger and limiting
the impact and intrusion of own-label products.
However, new soup products are
emerging, weakening the traditional image of soup as little more than a
storecupboard staple, but rather as full starters for main meals and sub-meals
in themselves.
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