The report analyses a 45+ grey market of increasing importance, which has emerged from the sheer weight of numbers of mature consumers in Ireland, in combination with their increasing spending power.
At this age, earnings tend to peak, mortgages come to an end and children tend to move out, providing this age group with more disposable income and making them the wealthiest segment of the population.
Exclusive Mintel analysis in this report highlights how the grey market is expanding and becoming more affluent. Charting how financial circumstances and priorities have evolved, this report examines the immediate implications for marketers in industries such as finance, leisure and travel.
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