Ingredient Trends - US - December 2004

Contents

INTRODUCTION AND ABBREVIATIONS

• Introduction
• Other relevant reports
• Definition
• Abbreviations & Terms
• Abbreviations
• Terms

EXECUTIVE SUMMARY

• Low calorie sweeteners show explosive growth
• Functional ingredients break out
• Vitamins and minerals and herbs slow down
• Global competition heats up
• Marketing is beginning to target consumers
• Consumers are proactive about their ingredient choices
• General vs. specific health reasons for reading nutrition labels
• Trends in low-calorie sweetener use

MARKET DRIVERS

• Incidence of obesity
• Figure 1: Incidence of overweight and obese Americans aged 18 and older, 1994-2002
• Figure 2: Prevalence of obesity among U.S. adults, by key demographics, 1991, 1995 and 2000
• Low carb: More than a fad
• Figure 3: Attitudes toward diets and nutrition, February 2004
• Figure 4: Incidence of being overweight, 6-19 year olds, 1976-2000
• Figure 5: Buying of low-cal/diet products, selected categories, by households with obesity and all other households, 2003
• General vs. specific health concerns
• Ingredient breakthroughs

MARKET SIZE & TRENDS

• Figure 6: Total North American wholesale sales of selected food ingredients, 1998 and 2003

MARKET SEGMENTATION

• Figure 7: Numbers of new products, segmented by selected types of ingredients*, 2002-2004

LOW-CALORIE SWEETENERS

• Launches of low-calorie sweeteners by type
• Figure 8: Launches of products with low-calorie sweeteners, by sweetener type, 1999-2004
• Launches of low-calorie sweeteners by category
• Figure 9: Launches of products with low-calorie sweeteners, by category, 1999-2004
• Launches of each low-calorie sweetener by category
• Sucralose
• Figure 10: Launches of products containing sucralose, by category, 1999-2004
• Splenda brand
• Figure 11: Launches of products containing Splenda, by category, 1999-2004
• Sorbitol
• Figure 12: Launches of products containing sorbitol, by category, 1999-2004
• Maltitol
• Figure 13: Launches of products containing maltitol, by category, 1999-2004
• Acesulfame potassium (ace-K)
• Figure 14: Launches of products containing acesulfame potassium (ace-K), by category, 1999-2004
• Aspartame
• Figure 15: Launches of products containing aspartame, by category, 1999-2004
• Lactitol
• Figure 16: Launches of products containing lactitol, by category, 1999-2004
• Erythritol
• Figure 17: Launches of products containing erythritol, by category, 1999-2004
• Isomalt
• Figure 18: Launches of products containing isomalt, by category, 1999-2004
• Xylitol
• Figure 19: Launches of products containing xylitol, by category, 1999-2004
• Mannitol
• Figure 20: Launches of products containing mannitol, by category, 1999-2004
• Stevia
• Figure 21: Launches of products containing stevia, by category, 1999-2004
• Frequency of low-calorie sweetener launches in key categories
• Confectionery
• Figure 22: Launches of products with low-calorie sweeteners in the confectionery category, 1999-2004
• Snacks
• Figure 23: Launches of products with low-calorie sweeteners in the snacks category, 1999-2004
• Beverages
• Figure 24: Launches of products with low-calorie sweeteners in the beverage category, 1999-2004
• Desserts & Ice Cream
• Figure 25: Launches of products with low-calorie sweeteners in the desserts & ice cream category, 1999-2004

VITAMINS AND MINERALS

• Methodology
• Figure 26: Launches of products fortified with vitamins & minerals, by ingredient type, 2000-2004
• Figure 27: Launches of products fortified with vitamins & minerals, by category, 2000-2004
• Launches of each vitamin and mineral
• Vitamin C
• Figure 28: Launches of products fortified with vitamin C, by category, 2000-2004
• Calcium
• Figure 29: Launches of products fortified with calcium, by category, 2000-2004
• Vitamin A
• Figure 30: Launches of products fortified with vitamin A, by category, 2000-2004
• B vitamins
• Figure 31: Launches of products fortified with B vitamins, by category, 2000-2004
• Vitamin E
• Figure 32: Launches of products fortified with vitamin E, by category, 2000-2004
• Iron
• Figure 33: Launches of products fortified with iron, by category, 2001-2004
• Folic Acid
• Figure 34: Launches of products fortified with folic acid, by category, 2000-2004
• Frequency of vitamin and mineral launches in each category
• Beverages
  • Figure 35: Launches of products with vitamin and mineral fortification in the beverage category, 2000-2004

OTHER FUNCTIONAL INGREDIENTS

• Figure 36: Launches of products fortified with other functional ingredients, by ingredient type, 1999-2004
• Figure 37: Launches of products fortified with other functional ingredients, by category, 1999-2004
• Launches of the other functional ingredients
• Fiber
• Figure 38: Launches of products with fiber, by category, 1999-2004
• Omega 3
• Figure 39: Launches of products with omega 3, by category, 1999-2004
• Flaxseed
• Figure 40: Launches of products with flaxseed, by category, 1999-2004
• Pre- or Probiotics
• Figure 41: Launches of products with pre- or probiotics, by category, 1999-2004

HERBAL INGREDIENTS

• Figure 42: Launches of products with herbal ingredients, by herbal type, 1999-2004
• Figure 43: Launches of products with herbal ingredients, by category, 1999-2004

SUPPLY STRUCTURE

FOREIGN TRADE

• Figure 44: Imports of selected ingredients, in the U.S., 2001-2004
• Figure 45: origin of selected Imported ingredients in the U.S., 2003

COMPANIES AND BRANDS

• Figure 46: Leading manufacturer sales of companies active in the ingredients market, 2002 and 2004
• Cargill, Incorporated
• BASF
• Archer Daniels Midland
• DSM N.V. (Roche Vitamins and Fine Chemicals)
• Merck KGaA
• Ajinomoto Co
• Associated British Foods (SPI Polyols)
• McNeil Consumer and Specialty Pharmaceuticals (Johnson & Johnson)
• Eisai
• Danisco A/S
• Roquette Freres
• NutraSweet Co.
• Nutrinova GmbH (Celanese AG)
• Indena SPA

ADVERTISING & PROMOTION

• Cargill
• BASF Health & Nutrition
• Archer Daniels Midland (ADM)
• DSM N.V.
• Ajinomoto
• McNeil: Splenda (Sucralose)
• Nutrinova GmbH

THE CONSUMER

• Introduction
• Influence of ingredients on buying decisions
• Figure 47: Label components influencing buying decision, October 2003 and November 2004
• Figure 48: Label components influencing buying decision, by gender, October 2003 and November 2004
• Figure 49: Label components influencing buying decision by age, October 2003 and November 2004
• Figure 50: Label components influencing buying decision, by income, October 2003 and November 2004
• Figure 51: Label components influencing buying decision, by race, October 2003 and November 2004
• Figure 52: Label components influencing buying decision, by marital status, October 2003 and November 2004
• Figure 53: Label components influencing buying decision, by the presence of children, November 2004
• General vs. specific health concerns as motivator
• Figure 54: Main reason for reading nutrition labels, October 2003 and November 2004
• Figure 55: Main reason for reading nutrition labels, by age, October 2003 and November 2004
• Base: 1,000 adults aged 18+ in 2003 and 2004
• Figure 56: Main reason for reading nutrition labels, by household income, October 2003 and November 2004
• Figure 57: Main reason for reading nutrition labels by the presence of children, November 2004
• Trends in low-calorie sweetener use
• Figure 58: Changes in low-calorie sweetener purchase behavior, October 2003 and November 2004
• Figure 59: Changes in low-calorie sweetener purchase behavior, by age, October 2003 and November 2004
• Figure 60: Changes in low-calorie sweetener purchase behavior, by household income, October 2003 and November 2004
• Figure 61: Changes in low-calorie sweetener purchase behavior, by marital status, November 2004
• General attitudes toward vitamin and minerals
• Figure 62: General attitudes toward vitamins and minerals, November 2004
• Figure 63: General attitudes toward vitamins and minerals, by gender, November 2004
• Figure 64: General attitudes toward vitamins and minerals, by age, November 2004
• Figure 65: General attitudes toward vitamins and minerals, by race, November 2004
• Figure 66: General attitudes toward vitamins and minerals, by the presence of children and marital status, November 2004
• Summary
• Influence of ingredients on buying decisions
• General vs. specific health concerns as motivator
• Trends in low-calorie sweetener use
• General attitudes toward vitamins and minerals

FUTURE & FORECAST

FUTURE TRENDS

• Health-consciousness has become a mindset
• Ingredients are here to stay
• Carbohydrates fight back
• Childhood obesity concerns open opportunities
• Qualified health claims in the future

MARKET FORECAST

• Figure 67: Forecast of North American wholesale sales of selected food ingredients, 1998, 2003, and 2008

APPENDIX: TRADE ASSOCIATIONS

APPENDIX: NEW PRODUCT BRIEFS

LOW-CALORIE SWEETENERS

• Wells Dairy: Blue Bunny Sweet Freedom
• Coca-Cola: Diet Sprite
• HealthySweet Inc.: Baking Sweetener Mix

VITAMINS AND MINERALS

• Sara Lee Bakery: Earth Grains Extra Fiber Bread
• Albertsons: Splash Blended Juice Beverage
• Dean Foods: Land O Lakes 80 N Sunny Low-Fat Milk and Fruit Juice Drink

OTHER FUNCTIONAL INGREDIENTS

• Momos Veggie Kitchen: MoRainbow Veggie Fish
• Trader Joes: Spicy Soy & Flaxseed Tortilla Chips
• Lifeway Foods: Lowfat Kefir Cultured Milk

HERBAL INGREDIENTS

• Coca-Cola: Full Throttle Energy Drink
• Anheuser Busch: B-to-the-E

APPENDIX: RESEARCH METHODOLOGY

• Consumer Research
• Sampling & Weighting
• Presentation & Definition
• Further Analysis
• Trade Research
• Informal trade research
• Formal trade research
• Desk & Internet Research
• Sources
• Definitions
• Forecasts

APPENDIX: WHAT IS MINTEL?

• Mintel Reports
• Global New Products Database
• Comperemediaｮ
• Mintel Services
• POS+
• Mintel Consultancy