Mintel last examined the market for investment products in May 2002, at a
time when technology companies were the best option for investors to get rich
quickly and consumers rushed into the market to cash in on companies like
Telecom Eireann (now Eircom), publicly quoted in 1999.The dot.com bubble burst
that followed has brought about a greater need for focused research on the
relationship between equity-based investment products and RoI and NI consumers.
Private investors are now more cautious and sceptic than ever regarding the
stock market. In this era of the Celtic Tiger, the economic growth has continued
in RoI and in NI, despite a substantial slow down in investing in the stock
market. However the housing market is one area where consumers have been more
than willing to invest, which should provoke the birth of the Celtic Tiger ((
or the more moderate Celtic Kitten
Using the latest consumer research, market size data and trend analysis, this
report provides vital new insight into the current state of the market and its
prospects, investigating its drivers, segmentation, supply structure,
distribution, advertising spend and sales forecasts.
Mintels findings offer you a unique way of understanding consumer trends and
the attitudes of the markets key target audiences, enabling you to tailor your
marketing to real demand, both tactically and strategically. Use Mintels
research to avoid market pitfalls, discover sector opportunities, identify
growth potential and maximise your sales.
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