Online Recruitment - US - January 2005

Contents

INTRODUCTION AND ABBREVIATIONS

• Introduction
• Other relevant reports
• Definition
• Abbreviations & Terms
• Abbreviations
• Terms

EXECUTIVE SUMMARY

• Market enters new growth phase
• Consolidation and specialization
• Labor, technology trends drive the market
• New networking opportunities
• A rapidly growing market
• Big Three vs. niche players
• Competition for qualified candidates
• Consumers seek job information and options
• Technological advances fuel future trends

MARKET DRIVERS

• Introduction
• Most Americans on hunt for new job
• Labor force trends
• Employment rates sluggish
• Competition for available jobs remains stiff
• Low average job tenure means ongoing need for convenient job search tool
• Trends in corporate hiring practices
• Figure 1: Share of Internet versus traditional hiring sources, 2002-2004
• Graph 1: Share of Internet versus traditional hiring sources, 2004
• Figure 2: Total newspaper employment classified advertising expenditures, at current and constant prices, 1999-2004
• Graph 2: Total newspaper employment classified advertising expenditures, at current and constant prices, 1999-2004
• Job seekers
• Figure 3: Total online r駸um駸, at current and constant numbers for the U.S. recruitment market, 1999-2004
• Graph 3: Total online r駸um駸, at current and constant numbers for the U.S. recruitment market, 1999-2004
• Trends in the staffing industry, including online recruiting
• Demographic factors
• Figure 4: U.S. population by generation, 2005
• Hispanics a prime target
• Figure 5: U.S. population by race and Hispanic origin, 2000-2010
• Figure 6: U.S. population by age and race/Hispanic origin, 2005
• Figure 7: Labor force participation, by age and race/Hispanic origin, 2003
• A more cost effective recruiting tool
• Convenience and efficiency
• Benefits to employers
• Benefits to job seekers
• The spread of technology
• PC market penetration
• Figure 8: Household ownership of personal computers, 2001-2004
• Internet access and broadband connections
• Graph 4: Internet access trends, by type of access, online U.S. households, 2003 & 2004
• Rise of new online communications channels
• Social networking
• Figure 9: Leading social networking websites
• Blogs
• Privacy and security concerns
• Figure 10: Attitudes about job hunting, online and offline, August 2004

MARKET SIZE & TRENDS

• Figure 11: U.S. Online recruitment advertising and membership revenue, at current and constant prices, 1999-2004
• Graph 5: U.S. Online recruitment advertising and membership revenue, at current and constant prices, 1999-2004

MARKET SEGMENTATION

• Figure 12: Total spending on Internet recruitment, segmented by revenue source, 2002-2004

SUPPLY STRUCTURE

• Introduction
• Recruitment company competition and trends
• Sales and market share
• Figure 13: Annual U.S. online recruitment advertising revenue, 2002-2004
• Graph 6: Annual U.S. online recruitment advertising revenue, 2004
• Company Profiles
• Monster.com
• CareerBuilder.com
• Yahoo! HotJobs.com
• Other online recruiting sites
• 6FigureJobs.com
• Americas Job Bank (AJB)
• BrilliantPeople.com
• Careersite.com
• Computerjobs.com
• ConstructionJobs.com
• Craigslist.com
• DirectEmployers
• Employment911.com
• Futurestep
• GoJobs.com
• Hcareers.com
• Kforce.com
• Net-Temps.com
• Techies.com
• TrueCareers.com
• Vault.com

ADVERTISING & PROMOTION

• Introduction
• Internet advertising trends
• Advertising & promotional activities among online recruiters
• Monster
• CareerBuilder
• Yahoo! HotJobs
• Niche sites

THE CONSUMER

• Introduction
• Recent usage of online job searching
• Figure 14: Online job search in last 30 days, May 2003-April 2004
• Frequency of recent online job searching
• Figure 15: Frequency of online job searching in last 30 days, May 2003-April 2004
• Figure 16: Frequency of online job searching in last 30 days, by employment status, May 2003-April 2004
• Figure 17: Employed respondents frequency of online job searching in last 30 days, by gender, May 2003-April 2004
• Figure 18: Unemployed respondents frequency of online job searching in last 30 days, by gender, May 2003-April 2004
• Figure 19: Employed respondents frequency of online job searching in last 30 days, by age, May 2003-April 2004
• Figure 20: Unemployed respondents frequency of online job searching in last 30 days, by age, May 2003-April 2004
• Figure 21: Employed respondents frequency of online job searching in last 30 days, by household income, May 2003-April 2004
• Figure 22: Unemployed respondents frequency of online job searching in last 30 days, by household income, May 2003-April 2004
• Figure 23: Employed respondents frequency of online job searching in last 30 days, by presence of children, May 2003-April 2004
• Figure 24: Employed respondents frequency of online job searching in last 30 days, by race/Hispanic origin, May 2003-April 2004
• Internet users use of online recruiting sites
• Figure 25: Use of online recruitment sites for information or applying for a job, August 2004
• Internet users attitudes about job hunting
• Figure 26: Attitudes about job hunting, online and offline, August 2004
• Figure 27: Attitudes about job hunting, online and offline, August 2004
• Outcome of online job hunting
• Figure 28: Outcome of online job hunting, August 2004
• Figure 29: Outcome of online job hunting, by age, August 2004
• Figure 30: Outcome of online job hunting, by household income, August 2004
• Figure 31: Outcome of online job hunting, by region, August 2004
• Figure 32: Outcome of online job hunting, by educational attainment, August 2004
• Job sites visited
• Figure 33: Job sites visited, August 2004
• Type of job searched for
• Figure 34: Types of jobs searched for, August 2004
• Localized search or willingness to relocate
• Figure 35: Search for local or jobs requiring relocation, August 2004
• Conclusion

FUTURE & FORECAST

FUTURE TRENDS

• Introduction
• Broadband changes everything, again
• Expanded use of blogging and social networking
• New search and tracking technologies
• End of the browser?
• Highest growth careers
• "Shopping" for jobs
• Producing qualified candidates

MARKET FORECAST

• Online recruitment advertising/membership revenue
• Figure 36: Forecast of U.S. online recruitment advertising/membership revenue, at current and constant prices, 2004-2009
• Graph 7: Forecast of U.S. online recruitment advertising/membership revenue, at current and constant prices, 2004-2009
• Forecast Factors

APPENDIX: TRADE ASSOCIATIONS

APPENDIX: RESEARCH METHODOLOGY

• Consumer Research
• Sampling & Weighting
• Presentation & Definition
• Further Analysis
• Trade Research
• Informal trade research
• Formal trade research
• Desk & Internet Research
• Sources
• Definitions
• Forecasts

APPENDIX: WHAT IS MINTEL?

• Mintel Reports
• Global New Products Database
• Comperemediaｮ
• Mintel Services
• POS+
• Mintel Consultancy