description
The travel industry has been experiencing significant transformations over the last few years
following events such as 9/11, the war in Afghanistan and Iraq, SARS and changes in demand and
booking methods, now increasingly processed through the internet.
Following the domination of the independent travel market, the package market should return to
growth in 2005 with heavy investments in Internet technologies and more flexibility to keep up
demand.
This report also examines popular destinations for British holidaymakers such as France for its
proximity, Spain "the sun and sand destination" and the US becoming popular again with the
weak dollar after a slowdown period.
Using the latest consumer research, market size data and trend analysis, this report provides
vital new insight into the current state of the market and its prospects, investigating its drivers,
segmentation, supply structure, distribution, advertising spend and sales forecasts. This report
looks closely at the level of consumer interest cross-referenced with the propensity to purchase
endorsed products.
Mintels findings offer you a unique way of understanding consumer trends and the attitudes of
the markets key target audiences, enabling you to tailor your marketing to real demand, both
tactically and strategically. Use Mintels research to avoid market pitfalls, discover sector
opportunities, identify growth potential and achieve the best possible results.
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