"While it has been fifty years since the first DIY magazine appeared and sixty-six since BBC
Home Service radio introduced its first gardening series, the current enthusiasm for DIY and
gardening programmes can be traced back to the mid-90s. The BBC introduced Home Front in 1994 and
Changing Rooms in 1996, the same year that Alan Titchmarsh took over as main presenter of Gardeners
World. He followed that a year later with Ground Force and the makeover craze was born. These
programmes have revolutionised our views on DIY and gardening; empowering us to take charge of our
homes and to become actively involved with our environment. It has also resulted in a revitalised
retail sector and introduced gardening and DIY to a wider audience."
About Mintels research...
Using the latest consumer research, market size data and trend analysis, Mintels report offers
you vital new insight into the current state of the market, its prospects and the attitudes of key
target audiences. You can use Mintels market research to:
- Build consumer-focused marketing strategies to maximise sales throughout DIY and Gardening
sectors
- Discover new ways of tempting key target groups towards high-price points
- Measure market sizes and assess the scope for new player and product entrants
- Create realistic sales strategies based on market forecasts and insight into market
drivers.Intriguing findings include...
- Mintel estimates that the market for DIY was worth some 12 billion in 2004, compared to 4.45
billion for gardening.
- TV programmes are the most popular DIY/gardening media and are watched by 61% of UK adults in
total
- Some 83.2% of UK adults have a garden, according to TGI data, with almost all containing the
traditional grass and flowers
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