Introduction
The lawn and garden market has estimated 2005 sales of $95 billion. This figure represents an
increase of 5.6% in current terms over 2004 and 2.5% in constant terms.
The industry, defined by Mintel as green goods, chemicals, hand tools, soils, fertilizer,
professional services and accessories, has grown steadily since 2000, up 34% in current terms and
18% when the figures are adjusted for inflation. The growth is due to a combination of trends,
including home ownership and interest in "backyard living." As well, players in this industry
have successfully pursued gardeners who have unique needs, ranging from urban gardeners who have
little space in which to work to arthritic gardeners who need customized hand tools.
The future looks bright for the industry, supported by consumers growing interest in fresh
foods and the likelihood that the massive Baby Boomer generation will need lawn and garden products
and services for "second homes" and new living spaces. But, Mother Nature does not always
provide the best growing conditions so players in the market must be prepared for some potential
setbacks. In the meantime, Mintel foresees the market will grow to $133 billion by 2010.
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