Lawn and Garden - US - September 2005

TOC

• Introduction and Abbreviations
• Introduction
• Other relevant reports
• Definition
• Abbreviations and terms
• Executive Summary
• Lawn and garden market worth $95 billion
• Half of six segments show sizable growth; green goods up most
• Green goods are getting branded
• Suppliers and retailers realize that one size does not fit all
• Many "point and click" for green goods
• Multiple growing spaces mean opportunity for cross-promotions
• Married consumers are "sweet spot" for lawn and garden industry
• The future likely to see a fusion of gardening and cooking
• Market forecast to grow to $133 billion by 2010
• Market Drivers
• Home ownership
  • Figure 1: Home ownership rates in theU.S., 1998-2004
• Aging population, especially women, drive market
  • Figure 2: U.S. population, by age, 2000-10
  • Figure 3: Most popular leisure activitiesamong women, March 2003
• Boom in outdoor living interest
• Popularity of fresh foods explodes
• EClip addressing the taste of garden-grown vegetablesWeather woes
• Lawn and garden care provides mental and physical "outlet" formany
  • Figure 4: Estimated calories burned perhours doing listed outdoor activity
• Market Size and Trends
  • Figure 5: Total U.S. sales of lawn andgarden products and services, at current and constant prices, 2000-05
  • Figure 6: Graph: Total U.S. sales of lawnand garden products and services, at current and constant prices,2000-05
• Market trends
• Market Segmentation
• Overview
  • Figure 7: Sales of lawn and gardenproducts and services, segmented by type of product/service, 2003 and2005
• Green goods
  • Figure 8: Sales of green goods, at currentand constant prices, 2000-05
• Chemicals
  • Figure 9: Sales of chemicals, at currentand constant prices, 2000-05
• Hand tools
  • Figure 10: Sales of hand tools, at currentand constant prices, 2000-05
• Professional garden/lawn services
  • Figure 11: Sales of professional gardenand lawn services, at current and constant prices, 2000-05
• Accessories
  • Figure 12: Sales of accessories, atcurrent and constant prices, 2000-05
• Soils and fertilizer
  • Figure 13: Sales of soils and fertilizers,at current and constant prices, 2000-05
• Supply Structure
• Introduction
• Companies and brands
• Color Spot Nurseries
• Fiskars
• Griffin Land and Nurseries
• Hines Horticulture
• LESCO, Inc.
• Monrovia Nursery Company
• The Scotts Company
• Seminis
• ServiceMaster/TruGreen Landscaping
• Advertising and Promotion
• Suppliers
• Retailers
• Professional services
• Retail Distribution
• Introduction
• Home improvement and hardware stores
  • Figure 14: Number of stores among selecthome improvement and hardware chains, 2002-04
• Mass merchandisers
• Garden centers
  • Figure 15: Number of garden centerretailers, December 2004
  • Figure 16: Top garden center retailers, bysales, fiscal years ending 2004
• Mail order and Internet garden companies
  • Figure 17: Garden products sold throughmailorder
• The Consumer
• Introduction
• Availability of gardening/lawn care areas
  • Figure 18: Available gardening/lawn careareas, July 2005
  • Figure 19: Available gardening/lawn careareas, by gender, July 2005
  • Figure 20: Available gardening/lawn careareas, by marital status, July 2005
  • Figure 21: Available gardening/lawn careareas, by age, July 2005
  • Figure 22: Available gardening/lawn careareas, by household income, July 2005
  • Figure 23: Available gardening/lawn careareas, by race, July 2005
  • Figure 24: Available gardening/lawn careareas, by region, July 2005
  • Figure 25: Available gardening/lawn careareas, by urban status, July 2005
• Usage and decoration of backyard space
  • Figure 26: Usage and decoration ofbackyard space, July 2005
  • Figure 27: Usage and decoration ofbackyard space, by gender, July 2005
  • Figure 28: Usage and decoration ofbackyard space, by household income, July 2005
  • Figure 29: Usage and decoration ofbackyard space, by region, July 2005
• Types of flowers and plants grown in outdoor areas
  • Figure 30: Types of things grown inoutdoor areas, July 2005
  • Figure 31: Types of things grown inoutdoor areas, by marital status, July 2005
  • Figure 32: Types of things grown inoutdoor areas, by age, July 2005
  • Figure 33: Types of things grown inoutdoor areas, by household income, July 2005
  • Figure 34: Types of things grown inoutdoor areas, by region, July 2005
• Household purchases of gardening products
  • Figure 35: Gardening products purchasedfor household in the past 12 months, January-September 2004
  • Figure 36: Household purchases ofgardening products, by age of head of household, January-September 2004
  • Figure 37: Household purchases ofgardening products, by household income, January-September 2004
  • Figure 38: Household purchases ofgardening products, by race/ethnicity, January-September 2004
  • Figure 39: Household purchases ofgardening products, by region of residence, January-September 2004
• Household ownership of gardening-related hand tools
  • Figure 40: Household ownership of lawn andgarden handheld tools, January-September 2004
  • Figure 41: Household ownership of lawn andgarden handheld tools, by age of head of household, January-September2004
  • Figure 42: Household ownership of lawn andgarden handheld tools, by household income, January-September 2004
  • Figure 43: Household ownership of lawn andgarden handheld tools, by race/ethnicity, January-September 2004
• Enthusiasm towards gardening
  • Figure 44: Attitudes towards lawn andgarden care, July 2005
  • Figure 45: Type of things grown in outdoorareas, by attitudes towards gardening, July 2005
• Conclusions
• Future and Forecast
• Future trends
• The fusion of gardening with other activities
• Gardening and travelingGardening and cooking
  • Figure 46: Attitudes towards cooking amongthose who garden, July 2005
• Baby Boomers to need lawn and garden care for their "next homes"
• Possibility of more garden rooftops
• Market forecast
• Lawn and garden products and services
  • Figure 47: Forecast of total U.S. sales oflawn and garden products and services, at current and constant prices,2005-2010
• Green goods
  • Figure 48: Forecast of U.S. sales of greengoods, at current and constant prices, 2005-2010
• Forecast factors
• Appendix: Trade Associations
• Appendix: Research Methodology
• Consumer Research
• Sampling & Weighting
• Technometrica TechnoExpresssm
• ICR Surveys EXCEL
• Simmons National Consumer Surveys
• Greenfield Online
• Presentation & Definition
• Further Analysis
• Trade Research
• Informal trade research
• Formal trade research
• Desk & Internet Research
• Sources
• Definitions
• Forecasts
• Appendix: What is Mintel?
• Mintel Group
• Mintel Reports
• Mintel Premier
• Mintel ECLIPS
• GNPD
• Menu Insights
• Comperemedia
• Brokertrack
• Mintel Services
• Applied Research
• Mintel Consulting
• POS+